NEWS
Rolex, Monterey Classic Car Week

It’s definitelya busy week for car lovers and for  Rolex this week and weekend as we embrace Monterey Classic Car Week.  Held in the Pacific coastal town of Monterey,California, the week consists of a host of events that draw automobile enthusiasts from around the world — most of which are either sponsored or  timed by…

Luxury Watches or Games? Vegas on the Wrist

Timepieces that reflect the excitement and allure of high-stakes gaming are wonderfully fun – if you’ve got the money. They offer a great distraction when you just don’t have time to go to the casinos.  Indeed, a handful of truly gifted watchmakers shake up accepted traditions and elevating the timepiece to a new dimension: a…

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How Panerai Gained Foothold in the Swiss Luxury Market and the Luminor Submersible

By Leo Parker It is fair to say that the Swiss rule when it comes to the luxury watch industry, with the majority of the world’s most revered and celebrated watchmakers heralding from the small, neutral territory. With this in mind, it is clear that watchmakers that aren’t in the Swiss old boy’s network need…

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Top Wristwatch Commercials

There’s a lot to be said for the power of a top television commercials — which is why some companies spend mega bucks during sporting events to air spots. Sometimes a televisiton commercial is funny, serious or — in certain instances — right on about a product. Now, Omega unveils an unprecedented 3D animated 70-second…

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News: Svend Andersen Watches Offered in Antiquorum Auction

Watch connoisseurs will not want to miss this opportunity to purchase an amazing timepiece from famed Danish watchmaker Svend Andersen, who is renowned for his unique dial designs and extraordinary complications.  Now, at the upcoming Antiquorum April 10th auction of “Important Modern & Vintage Timepieces” an American Collection, which includes nine Andersen wristwatches, is up…

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A Moment in Time with Sebastien Loeb

Recently, Richard Mille brought on a new brand ambassador  — French rally driver Sebastien Loeb.  Loeb is the most successful driver in World Rally Championship – with a record-breaking nine wins in a row. Interestingly enough, Loeb wasn’t always a race car driver. In fact, he was a gymnast – turned driver at the age…

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Off the Cuff: Richard Mille RM011 Felipe Massa

For those in the know, Richard Mille is a true fan of automobile racing. In fact, the brand has been the principal partner of the Le Mans Classic for nearly a dozen years. The speed, precision, high-tech materials and quest for excellence in the automotive world parallels his creed on timepieces. The brand has several…

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A Moment in Time: Andy Murray Wins Sony Open Tennis

Last week, we were in Key Biscayne watching some great tennis at the Sony Open, where we got to meet Andy Murray before his big win yesterday. Murray came out victorious (by one point) over David Ferrer. This win brought Murray to world No. 2 ranking. Murray, an ambassador for Rado, the brand that was…

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A Moment in Time: Nicole Kidman on Omega

What happens when a famous photographer, award-winning Actress and legendary watch company team up together? Something inspiring occurs in time. In fact, that’s precisely what happened when Omega Watch Company launched its all-new Ladymatic mechanical watch series two years ago, and when it just recently released stunning new 18-karat gold and steel two-tone versions with…

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The Rise of Quartz Watches from Switzerland (Gold Standard Part 3)

In the past two weeks, we brought you an encapsulated version of the long history of the Swiss watchmaking and its technological innovation over the centuries. There was a time – in the 1970s — that the Swiss watch industry nearly crumbled, but again, the tiny country and its watchmakers re-invented themselves and came out…

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Around the World: Rado and Andy Murray at Sony Tournament

Here in sunny Key Biscayne, Florida, the Sony Ericsson Open Tennis Tournament is taking place, and we had the great opportunity last night of watching som good tennis — thanks to Rado. This inventive brand is the Official Timekeeper of Sony Open Tennis and many other tournaments this year. Famed for its purple playing surface,…

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