OK men, I know you don’t really like to read about women’s watches, so we have devised a plan. We will let you – and those women who read ATImelyPerspective…
Baume & Mercier Unveils Promesse for Women
In a horological landscape increasingly focused on transparency, depth, and architectural design, Armin Strom once again asserts its mastery of technology and aesthetics with the new Gravity Equal Force Ultimate Sapphire Blue. While the technical architecture of the Gravity Equal Force remains the same, it is the color in this version — the serene, icy…
Watch Brands Partnering with Car Brands: Introducing the Parmigiani Bugatti Mythe
This past weekend at the Monterey Peninsula’s Classic Car Week, precision and luxury were celebrated by many with famous cars and even some famous watches. We brought you details of…
One Collector Speaks Out About his Love of Bulova’s new Accutron II
By Ryan Johnson, NJ Collector In 1960 Bulova introduced the Bulova Accutron, which ran on a tuning fork rather than a balance wheel. Running at 360Hz the movement was accurate…
Pebble Beach Concours d’ Elegance, Rolex, Vintage Cars and Racing — what a Weekend
It’s that time of year again – the time when rs of vintage motor sports gather together in California for the Monterey Peninsula’s Classic Car Week. Among the much-d, world-famous…
Top 10 Do’s and Don’ts When Buying a Watch
By OJ Whatley The Internet age has been a boon to the global luxury watch marketplace. Sellers of all stripes have empowered themselves via their embrace of cyberspace, and informed…
ATimelyPerspective Takes the Ice Bucket Challenge for ALS and Challenges 3 Industry Colleagues
It’s taking the world by storm: the #icebucketchallenge to raise money for ALS. Earlier today, I to the challenge – pouring a bucket of ice water over my head. The…
Audemars Piguet Watches: A Look at Unparalleled Craftsmanship That Stands the Test of Time
By Gordon Henderson The truth of a watch brand is in the story behind the development philosophy of the creator. The beauty of a watch is in the craftsmanship and…
Omega Watches’ Brand Ambassador Rory McIlroy Wins 96th PGA Champion – Golf at its Finest
Wow. In Kentucky it has been a long weekend wrought with rain, rivers of water on the course and humidity. But it was also a great game of golf. So, after weather…
Behind the Scenes the Rolex DeepSea Challenge and James Cameron – The Real Truth Behind the Watch
No doubt since Monday night, you have been seeing pictures all over the Internet of the new Rolex DeepSea Challenge. In fact, we were at the unveiling event in New…
Give Me Liberty or Give Me Liberty DNA! Introducing Romain Jerome’s Black Edition Liberty DNA
By Ryan Walsh New Yorkers and the rest of he world are all too familiar with Lady Liberty. The great statue celebrated its 125th birthday in 2012, and Swiss watch…
Yes, It Really Does Take Years to Hand-Make a Watch: Following Philippe Dufour and “The Timepiece, Birth of a Watch” Project , with Greubel Forsey
By Isaac Wingold Over the past ten years or so, we’ve seen a surge in the popularity of newer haute horology brands on the market, producing various interesting complicated pieces.…
Acquiring Time: Was it a Mistake for Chai Schnyder to sell Ulysse Nardin to Kering?
The formal announcement came in the morning a couple of days ago: international brand development company, Kering, has acquired the innovative luxury watch brand, Ulysse Nardin. But if you were…