NEWS
Zenith El Primero A386 platinum watch

Just a few weeks ago, we broke the news here about Zenith’s collaboration with Phillips in Association with Bacs  & Russo for a one-of-a-kind platinum Zenith El Primero watch. The one-off watch is to celebrate the brand’s 50th anniversary of the legendary movement  — and it went up for auction this past weekend at the…

A Moment in Time: Sebastien Loeb, 7-Time World Champion Rally Winner and Marvin Watch Ambassador

  Sebastien Loeb is not only the world’s only seven-time world Championship rally winner, but also he is Marvin Watch ambassador and co-designer of the brand’s newest Loeb watch. The Loeb automatic chronograph (with seven stars on the bezel to represent his seven wins) retails for approximately $2,520, while the quartz version sells for about $830. Here,…

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Watch Stops 2011: Salon International de la Haute Horlogerie (SIHH)

For much of January you have heard us refer to the SIHH as the first trade show of the year, as the world’s premiere luxury watch show and as THE place where many of the world’s foremost brands showcase their newest inventions. Additionally, we have been bringing you pre-SIHH news and products, as well as…

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Around the World: Parmigiani Restores History

In the Parmigiani workshops in Fleurier, amazing restoration work takes place.  Sometimes that work is on Parmigiani watches or other brands, on very old clocks and specialty pieces. Today, when I visited the private workshops, I was fortunate enough to get a glimpse of the watchmakers restoring several important 1800’s pieces. One they had just…

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Watch Stops 2011: SIHH — Audemars Piguet and a Legacy of a Different Sort

This year marks the 10th and final year that Audemars Piguet will work with Arnold Schwarzenegger in a collaboration that has not only lasted 10 years, but also has sold collector Royal Oak  watches with Schwarzenegger’s “co-touch” on it, and has raised more than $10 million for his charity, the After-School All Stars Foundation for…

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Around the World: Hot Air Ballooning in Gstaad with Parmigiani

When most people think of hot air ballooning, they think of warm weather climates such as New Mexico –where one of the most famous balloon festivals takes place annually. Today, however, I had the distinct pleasure of ballooning over the Alps in Gstaad, Switzerland, with luxury watch brand Parmigiani Fleurier, who is one of the…

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Around the World: Parmigiani Speeds Along

Sitting in the Pichler GFG AG garage, one of the most elite luxury car dealerships in Feutersoey, Gstaad, Switzerland, I am sitting inside the Bugatti Veyron SuperSport 16.4, the world’s fastest production car. It broke records and so now the Bugatti Supersport watch by Parmigiani is the world’s fastest watch. The watch was worn by…

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Watch Stops 2011: SIHH Greubel Forsey IP2

Watchmakers Stephen Forsey and Robert Greubel continue their quest for perfection and pursuit of excellence. Their newest piece is the Invention Piece 2, Tribute to the Quadruple Tourbillon. The tourbillion cages have been moved and one double tourbillion cage is now at 1:00, while the second double tourbillion cage is at 8:00. The watch has…

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Watch Stops 2011: SIHH Cartier Gets Control of Gravity with the Astroregulateur

An incredibly original movement that was five years in the making and has four patents pending, the 9800 MC Calibre, housed in the Rotonde de Cartier Astroregulateur watch, was unveiled today in Geneva and is Cartier’s answer to the effects of gravity on the mechanical movement. Heretofore, the only movement that could compensate for the…

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