NEWS
Quincy Brown, Coach

For the first  first time ever, Coach Watches has turned to a male celebrity for its marketing  campaign.  American actor and singer Quincy Brown — who performs as Quincy — is the face of the brand. The last celebrity used by Coach was about 20 years ago and that was Candice Bergen. Quincy will be…

Introducing the Zenith Defy 21 Ultraviolet Chronograph With Violet Movement

Zenith Defy 21 Ultraviolet Chronograph

If you love purple, Zenith has the watch for you. The Swiss watch brand is calling it violet — the ultimate end of the color spectrum (think Roy G. Biv). After violet, the next highest frequency of light is the invisible ultraviolet light. By taking this extreme color and pairing it with Zenith’s highest frequency…

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Louis Moinet, Master At Uniqueness, Unveils Memoris Scarab Wings Watch

Louis Moinet Memoris Scarab Wings Watch

On its recently revamped website, in the “tomorrow” section,  Swiss independent watch brand Louis Moinet writes: “A meteorite unique in the world has just landed in the Ateliers Louis Moinet, more than 150 years after its discovery. This extraterrestrial material will be the heroine of a one-of-a-kind creation telling a truly extraordinary story.” The thing is, if…

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Are You Lucky Enough To Own A Tutima Limited Edition Promotion Watch?

Tutima

Recently, I was going through my watch drawers — reflecting on some of the fun and serious watches I have owned over the years. It’s hard to believe the timepieces in my early collection. Some are worth drooling over and others will raise eyebrows. However, I have three that made me smile: Tutima Limited Edition…

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Animal Instincts Kick In At Jaquet Droz: Introducing The Petite Heure Minute Tiger

Jaquet Droz Petite Heure Minutes Tiger

Easily one of the top Swiss watch brands when it comes to artistic talent, Jaquet Droz is long known for its automatons and its hand-painted and hand-crafted dials. This brand regularly brings its dials to life with scenes that either move or are so elegantly carved or painted that they have multiple dimensions. Now, the…

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Vacheron Constantin Brings Designer Yiqing Yin Into ‘One Of Not Many’ Campaign

Vacheron Constantin Yin

Move over men, this one is for the women. However, if you’re interested in what the world’s oldest continually operating watch brand, Vacheron Constantin, is doing these days with its “One of Not Many” campaign, read on.  Today, the brand announced that it has brought its first woman into the fold of its unusual marketing…

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Phil Mickelson, Tom Brady Versus Tiger Woods, Peyton Manning: Rolex, IWC Against Rolex

golf

  If you look at the big names coming together this Sunday in Florida for a Coronavirus Relief golf game, you have Phil Mickelson and Tom Brady against Tiger Woods and Peyton Manning.  In other words, Rolex and IWC against Rolex and – well, since Manning isn’t a brand ambassador for a watch company — Manning.…

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Introducing The Tutima M2 Coastline Chronograph: The Perfect Father’s Day Gift

Tutima M2 Coastline Chronograph

Don’t procrastinate. Father’s Day is not really that far off and German watch brand Tutima has the perfect gift for dad: the all-new M2 Coastline Chronograph with a unique personality. Maybe almost as unique as dad.  There are two versions of the robust Tutima M2 Coastline Chronograph being offered with the brand’s chronograph automatic caliber…

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Introducing the Parmigiani Fleurier Toric Tourbillon

Parmigiani Fleurier Toric Tourbillon Slate

When you are familiar with Swiss luxury watch brand Parmigiani Fleurier, you may think you have seen it all from them. However, you have not. Today the brand unveiled its first tourbillon in the Toric line. Let me start off by saying, there is a superb sophistication  to this piece. “Like everything that Parmigiani Fleurier…

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Watch Review: Torgoen T42 Delivers In Looks, Performance And Value

Torgoen T42

Today we take a close-up look at a brand we haven’t covered before on our site: Torgoen. The company, founded 10 years ago, offers aviation-inspired watches that are functional and are a great value proposition. When E. Gluck Corporation bought the brand last year, it examined the collection and its audience of adventure-seeking individuals and…

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