NEWS
Ulysse Nardin, Ocearch

Just a few days ago, a special team of shark researchers and scientists left the waters off of Cape Cod, MA, and headed out to the greater Atlantic Ocean on a two-week expedition to study sharks in their own environment. The expedition, led by Ocearch and supported by Swiss watch brand, Ulysse Nardin, aims to…

Free Diver Tolga Taskin Sets World Record Wearing Tutima M2 Pioneer

free lake diving, Tutima Pioneer M2

  It’s one thing to dive, it’s another thing to free dive – without any additional air to breathe. Add to that the idea of freediving in a lake as icy cold and its surface is frozen over. No thank you. However, Apnea diver Tolga Taskin looks forward to minutes like this. Recently, he dove…

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Meet The H. Moser & Cie. Vantablack Endeavour Tourbillon and Venturer Vantablack Watches

H. Moser & Cie Vantablack watches

  This article by Roberta Naas first appeared on her Perfect Timing column on Forbes.com. “A think-outside-of-the-box brand, H. Moser & Cie. has, in the past, created fun April Fools Day social media posts that draw a lot of attention. Now, the independent Swiss watch brand unveils an all-new Vantablack(R) watches based on last year’s…

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Meet The TAG Heuer Aquaracer GMT Dive, Sport Watch

TAG Heuer Aquaracer GMT

As the concept of affordable timing takes on new meaning during the recession, most watch lovers look to timepieces that retail for less than $5,000. Many also want highly functional sport watches that can accompany them on their adventures. TAG Heuer has the answer with its great new  Aquaracer GMT.  Crafted in stainless steel with…

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Just What Many Of Us Need Right Now: A Liquor Store Watch By Timex, Todd Snyder

Todd Snyder and Timex unveil Liquor Store watch

Times are tough all around us, and many are indulging in a few more alcoholic beverages than usual. Now, men’s lifestyle brand Todd Snyder and l Timex have another solutions: the exclusive Liquor Store watch. Mixed with part classic and part iconic, the watch pays homage to Todd Snyder’s second New York City location, Todd…

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Czapek Unveils New Aurora Watches And ‘We Collect Rare People’ Campaign

Czapek & Cie Aurora Borealis

Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora.  The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…

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Introducing: Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch

Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Toubillon

It may cost a pretty penny at $196,000 on a gold bracelet, but then it has all the attributes to warrant it. What does? The Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch. If you love gemstones, or even rainbows, you will really enjoy the beauty of this piece — inside and out. Recently, I…

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Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back

Hamilton PSR

For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and beloved original Pulsar digital watch from 50 years ago and introduces the space-age Hamilton PSR — its sort of like the Jetsons meet Star Wars. Back in 1970,…

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