A lot of watch brands look at their best-selling timepieces when planning extensions to lines. This makes sense because if it sold great before, a new version should also sell like hotcakes. Sometimes, though, it isn’t just about focusing on new editions, but also on lifestyles. This is an area that Swiss watch brand Hublot…
With its “One of Not Many” marketing campaign, Vacheron Constantin has been making some intriguing partnerships — and headlines. One of its partners, Cory Richards, is a a National Geographic photographer and avid explorer who recently attempted to climb Mt. Everest unassisted, without oxygen and on an all-new route. Exemplifying the brand’s “One of…
In a big move, two of the world’s oldest horological organizations are joining forces to teach horology classes in London later this summer. The Horological Society of New York (HSNY), founded in 1866, and the British Horological Institute (BHI), founded in 1858, are making history with their first partnership to advance the art and…
Last week, German watch brand was the Official Timekeeper of Kiel Week in Germany. Billed as one of the world’s largest water-sport events, this particular sail week attracts more than 3 million visitors and 40,000 sailors. In a demonstration of its commitment to adventure and endurance, Tutima had a brand presence on land, at sea…
It was six years ago in 2013 that MB&F unveiled its first Legacy Machine No.2, which included a model crafted in 18-karat rose gold. Now, the brand unveils its second rose gold LM2 — this time with a stunning blue dial. The LM2 Red Gold Blue will be the last LM2 to be crafted in…
Independent Swiss watch brand Armin Strom has been making incredible strides in the 300-year journey to perfect resonance. Now, as it celebrates its 10th anniversary of the Manufacture in Bern, the brand unveils a world-first timepiece chocked with technology and watchmaking mastery: the Minute Repeater Resonance Masterpiece 2 by Armin Strom. The technically complex watch marks…
It’s been a tough two weeks in England, where the 133rd edition of Wimbledon and Grand Slam tennis have been taking place. Not only did the world witness about a million dollars worth of watches on the courts and off, but also they witnessed some of the strongest matches ever. With many top players competing…
It all started on July 1 and ends on July 14: The Championships, Wimbledon. There to time it all: Rolex. In fact, Rolex has been the Official Timekeeper of The Championships — the third Grand Slam event of the year — for more than 40 years. It also supports all four Grand Slam…
This year, not only are top Swiss watch brands offering one-of-a-kind watches for the Only Watch 2019 auction to benefit charity (held on November 9), but also six of them are offering some pretty unique experiences to go with that winning bid. Meanwhile for the complete list of all 50 participating brands, check out our…
Every two years in the watch industry, something truly special happens: 50 top watch brands create a single timepiece to donate to the Only Watch Auction, with 99 percent of the proceeds going to benefit research on Duchenne muscular dystrophy. (Thus far more than 40 million Swiss Francs has been raised in the first seven…
While most other watch writers in America are busy focusing on red, white and blue watches to help us celebrate American’s Independence this July 4th, I just couldn’t bring myself to do that. While Ulysse Nardin makes an incredible skeletonize watch painted with the American flag, and several other brands have something American-themed to flaunt,…
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