NEWS
Hublot Big Bang Unico Summer

Unisex is a thing again when it comes to watches. It was a turnkey phrase in the 1980’s and into the ‘90’s, but now it has taken on all new meaning. Now it is about having a watch the proper size to fit any wrist. This year, too, unisex and color go hand in hand,…

Light Reading: Chanel Launches ‘Eternal Instant’ Book To Celebrate 20 Years Of The J12

Chanel Eternal Instant

It’s a Chanel lover’s dream. The new Eternal Instant, Chanel J12 Automatic book celebrates the 20th anniversary of the brand’s iconic J12 watch that was initially launched in the year 2000. The 150-page book is a veritable professional picture book that pays homage to the original J12 – the first back ceramic round watch –…

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Arnold & Son Unveils Perpetual Moon Year Of The Ox Watch

Arnold & Son Perpetual Moon Year of the Ox watch

Arnold & Son takes this new Chinese New Year — Year of the Ox – -to new heights with its powerful Perpetual Moon watch that pays tribute to the loyal animal.   The eight-piece limited edition watch features the brand’s signature high-precision moon phase indication in an aperture at 12:00 on the dial. It boasts…

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Three Reasons To Take A Closer Look At The Girard-Perregaux Laureato Absolute Wired Watch

Girard-Perregaux Laureato Absolute Wired watch.

With roots dating back more than 230 years, Girard-Perregaux looks to the future. The brand has launched its e-commerce platform and does so with the launch of a bold new online-exclusive watch: Laureato Absolute Wired offered as an online exclusive. The newest Laureato edition continues the line’s saga that began in 1975. The sports watch…

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Introducing The Piaget Polo Skeleton

Piaget_Polo Skeleton

Easily one of the most iconic watches of the 20th century, the Piaget Polo continues to evolve. Now, the legendary sport watch is introduced in a skeletonized version. The Piaget Polo Skeleton watch showcases the brand’s incredible watchmaking talents by reducing the metal movement to its bare essentials and laying it open for everyone to…

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Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador

Aaron Rodgers

Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…

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Conor McGregor Buys $1Million Jacob & Co. Watch, Eyes Erotic Watch, Too

Conor McGregor, Jacob & Co., erotic watches

Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…

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Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’

IWC Pilot's Timezoner "Le Petit Prince" watch.

Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function into the “Le Petit Prince” special editions watches. The new 46mm stainless steel Pilot’s Watch Timezoner Edition “Le Petit Prince” is a stunning blend of…

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