Once again the Swiss watch brand from Biel/Bienne, Armin Strom, releases a new generation of its Mirrored Force Resonance watch. This brand, a master at skeletonization, also mastered the art of precision isochronism with its resonance watches in 2016 and continues to create sophisticated mechanical marvels. The elegant new Mirrored Force Resonance combines the…
For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and beloved original Pulsar digital watch from 50 years ago and introduces the space-age Hamilton PSR — its sort of like the Jetsons meet Star Wars. Back in 1970,…
With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…
As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well. Monday, we brought you the news that LVMH is switching its perfume factories over to start creating hand sanitizer for France’s hospitals and that USA distilleries are also creating…
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…
LVMH Group, owners of Bulgari, Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents, in order to create hand sanitizer for the French hospitals. In America, small distilleries have started using their alcohol and other ingredients in order to…
Regularly focusing on elegance and refinement in all of its timepieces, Montblanc deftly blends sartorial details with technical maturity in its newest Star Legacy watches. Inspired by Minerva pocket watches from the late 19th and early 20th centuries, the new watches feature onion-shaped crowns, beautifully hued dials with vintage colorations and elegant matching Sfumato straps…
Today in New York City, TAG Heuer unveils its newest generation of Connected watch — offering elegance and high-tech experiences all wrapped up in a neat $1,800 package. While the global unveiling happens tonight, we are able to bring you a sneak peek at it this morning. Stay tuned, though, because we will be back…
In honor of its 60th anniversary, Grand Seiko is unveiling four limited-edition watches that reinterpret the brand’s signature blue on the dial and its technically superb precision movements inside. It was in the late 1950’s that a group of Seiko’s best watchmakers banded together to try to create an even higher level of precision and…
This past weekend, Daniel Craig, also known (for the time being) as James Bond, Secret Agent 007, hosted Saturday Night Live, wearing his Omega Diver 300M Co-Axial Master Chronometer 42mm 007 Edition watch. Craig is an Omega brand ambassador, and Omega has long been a watch partner of the 007 films. The Diver 300 M…
Japanese watch brand G-Shock, created by Casio, is getting down with streetwear — forming a new partnership with Seoul street fashion brand, MISCHIEF, as the two launch a limited-edition watch as the result of a special collaboration. The watch is a woman’s piece inspired by popular 90s street styles, and features an all-transparent case and…
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