Just a few days ago, I spoke at length via Zoom with Guillaume Tetu, head of watches for Ralph Lauren (and a long-time friend), regarding a new collection for the watch division: Polo Ralph Lauren. While the Polo line has been part of the legendary brand for decades, this marks the first time a formal…
“The Most Exciting Two Minutes in Sports” is back, and Longines, the official timekeeper of the Kentucky Derby, and the Longines countdown is well underway with all eyes on Churchill Downs this Saturday, May 2nd. In typical Longines style, the brand will be recording every second of the exciting action – from starting gates to the final finish. In fact,…
In the grand scheme of the watch industry Richard Mille is quite young. With beginnings in 2001, this contemporary brand embraces its newness by creating extraordinary timepieces rooted in technical innovation — striving for perfection in both artistry and architecture. We have covered the brand many times, and you can read about some of the…
Affordable watches make great weekend get around companions — especially when they have a good look to them. The Italian-baed ToyWatch was first unveiled to the world in 2006 as a bright colorful collection of fashionable watches– but in 20013, the company was purchased by new owners and put under scrutiny to change watch product,…
German-made Tutima is a brand we are fond of here at ATimelyPerspective. In fact, we have covered the brand and its watches time and again — in articles that range from its daring aviation aerobics (here) to its top-of-the-line high-horology pieces (here). Recently, we got the opportunity to get up close and personal with the…
Now that the timepieces are out on the market, I am fully free to write about one of the most exciting and exhilarating watch trips — a trip with Baume &Mercier to celebrate the 50th anniversary of the legendary win of the Shelby Cobra (with a massive 427 cubic inch Ford V8 at its heart)…
It isn’t every day someone calls you a punk and you are proud of it … especially if you are a luxury watch company. However, Audemars Piguet is proud of the term — since the brand just unveiled its Diamond Punk secret watch earlier this year in two breathtaking renditions. These watches recently made their…
Today we celebrate the 45th Earth Day. As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand look at…
Earlier today, the seventh annual Space History auction from Bonhams took place — on the very same date that marks the 50th anniversary of America’s first spacewalk. Among the many rare and coveted items up for auction was astronaut Alan Bean’s 18-karat gold Omega Speedmaster Professional watch. The timepiece fetched $50,000. During the Apollo 12 mission, Captain…
Just under a year ago, and on the heels of the incredible unveiling of the Legacy Machine No. 1 Xia Hang (which you can read about here), MB&F unveiled the LM101 — one of the most classically clean timepieces ever to hail from this space-age-minded brand. That watch, in a 40mm case, focused squarely on offering…
RItmo Mundo has done it again: gotten involved in sports sponsorships and added a new global brand ambassador that no one would have suspected: two-time Wimbledon Champion, Petra Kvitova. Kvitova, a 25-year old star who mader her mark in tennis just a couple of years ago, has agreed to a multi-year contract with Ritmo Mundo,…
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