Unisex is a thing again when it comes to watches. It was a turnkey phrase in the 1980’s and into the ‘90’s, but now it has taken on all new meaning. Now it is about having a watch the proper size to fit any wrist. This year, too, unisex and color go hand in hand,…
I like to sleep in. I typically don’t go to bed before 1 am, and generally wake up around 7:00 or 7:30. This morning, though, I woke up at 5:00 in the morning to a barrage of texts — all from various people telling me the news: Watches & Wonders Geneva (previously known as Salon…
By Steve Huyton Previously the founder of a late 1990’s brand known as TechnoMarine, Franck Dubarry, has always had a penchant to create more unusual timepieces. When he founded TehnoMarine in 1997, he made a name for the fashion-forward brand by adorning rubber strapped dive watches with diamonds. Having long since left that brand behind…
Around this time last year, my good friends over at MB&F unveiled their first women’s watch: LM FlyingT. While I loved the watch, I was very vocal about the fact that I wished they had done a non-diamond version for those of us women who love mechanics over bling. Max Busser, whom I have known…
Hailing from the German Saxony region originally, Tutima has a long and storied past when it comes to building aviation watches. These instruments were a specialty of the brand back in the mid 20th century, not long after the company’s founding in 1927. From a young age, the brand focused on creating chronographs that were…
Recently, we had some time to catch up with Zenith USA head, Thierry Collot, who took the time to explain the brand’s recently released El Primero Chronomaster 2 (available with either a blue or black bezel). The watch demonstrates the brand’s incredible accuracy in timekeeping and is an evolution of its El Primero mechanical caliber…
Last week in New York City, Longines unveiled some of its newest watches for the year, and green took center stage in the form of the new khaki-green colored HydroConqust Automatic watch. The diver’s timepiece — water resistant to 300 meters — features a bold green dial, matching green polished ceramic bezel and green textured…
Following in its “Laureus Sport for Good” partnership, IWC Schaffhausen releases the all-new “Laureus Sport for Good” Portugieser Hand-Wound Monopusher Edition. The newest timepiece is created in a limited edition of just 500 pieces and features an engraving on the case back of the winning design from the brand’s annual drawing competition. The winning design…
Boldly moving forward in the world of women’s watches, Vacheron Constantin today unveils an all-new collection of women’s watches: Egerie. The round watches — with diamond-bedecked bezels — are powered by in-house-made mechanical self-winding movements and offer design inspiration borrowed from the luxurious world haute couture. Each watch — and there are five different models…
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955. To help tease the campaign, Corum asked particular journalists and personalities from around…
Sometimes it’s about the mechanics. Sometimes it’s about the shape. Sometimes, it’s a nice neat package all wrapped up into a dramatic presence on the wrist that has you drooling. That is exactly what the Claude Meylan Tortue Lady watch is all about — and it is the perfect gift for Valentine’s Day. Even…
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