NEWS
Bausele pilot watch

Australian watch brand Bausele has been on a roll. The brand, whose watches are Swiss made but of Australian design, was just named the Official Watch of the Australian Air Force’s 100thAnniversary – taking place next year in 2021. Founded less than a decade ago, the brand is all about showcasing Australia on the wrist and…

Introducing The Vacheron Constantin Egerie Collection Of Women’s Watches

Vacheron Constantin Egerie

Boldly moving forward in the world of women’s watches, Vacheron Constantin today unveils an all-new collection of women’s watches: Egerie.  The round watches — with diamond-bedecked bezels — are powered by in-house-made mechanical self-winding movements and offer design inspiration borrowed from the luxurious world haute couture. Each watch — and there are five different models…

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Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

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Claude Meylan Unveils Mechanical Dream Tortue Lady For Valentine’s Day

Claude Meylan Tortue Valentine watch

  Sometimes it’s about the mechanics. Sometimes it’s about the shape. Sometimes, it’s a nice neat package all wrapped up into a dramatic presence on the wrist that has you drooling. That is exactly what the Claude Meylan  Tortue Lady watch is all about — and it is the perfect gift for Valentine’s Day. Even…

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Vacheron Constantin Announces Plans For Flagship New York City Boutique

Vacheron Constantin plans new New York City boutique

While the venerable brand Vacheron Constantin — the world’s oldest continually operating Swiss watch brand (founded in 1755) —  has a nice boutique on Madison Avenue in New York, it announces that it has plans to move. Beginning this year and hoping to open in Spring of 2021, Vacheron Constantin will upon a multi-level flagship store on bustling…

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Jaeger-LeCoultre Reverso Perfect Valentine’s Day Gift For Him Or Her

Jaeger-LeCoultre Reverso

Forget the candy and the over-priced dinner — maybe even the flowers. This year if you are looking for the perfect Valentine’s gift for the woman in your life — look no further than your wrist. Make her a nice candle-light dinner at home and slip a gorgeous and iconic Jaeger-LeCoultre Reverso watch on her…

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Hands On/Video: Oris Carysfort Reef Limited Edition 18K Gold Watch Benefitting Coral Restoration Foundation

Oris Carysfort Reef Limited Edition watch

This past weekend at the Ocean Reef Club’s All Charities Weekend,  a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…

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Why Corum Could Exist With Only The Golden Bridge Watch Line, But Why Would It Want To?

Corum Golden Bridge, Vincent Calabrese

Ever look at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I was thinking just the other day about how Corum – a relatively young brand in the watchmaking world having just been founded in the 20th century…

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Inside the $225,000 Oscars Swag Bag — Why The Rich Celebs Get Richer

Oscar swag bag 2020

Not only do the Oscar nominees get paid enormous sums for their acting abilities, but  also they get about a quarter-of-a-million dollars worth of swag in the week leading up to the Oscars. This Sunday night at the Dolby Theater, nominees, presenters and others come together to honor Hollwood’s finest. As has been tradition, if…

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Tennis Legend Novak Djokovic, Seiko Brand Ambassador, Wins 8th Austrailian Open

Tennis legend Novak Djokovic is also a Seiko brand ambassador

This past Sunday, tennis legend Novak Djokovic won the Australian Open for the eighth time — bringing his total Grand Slam wins to an incredible 17.   A Seiko brand ambassador for the past six years, with his own eponymous Seiko Astron GPS Solar line of watches, Djokovic is proud of his heritage. As such,…

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Hands On: Muse Swiss Art Watches

Muse Swiss Art watch

By Steve Huyton Muse Swiss Art Watches isn’t just a generic watch brand that creates mediocre time instruments. Their watches are more of an artistic statement powered by a mechanical heart. Essentially, the overall concept of Muse Swiss Art Watches is functional time instruments that also have a decorative appearance. Within the Muse Swiss Art…

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