NEWS
Hublot Big Bang Yellow Magic

By Gordon Henderson Anyone in the watch world knows that Hublot is all about big, bold, bright and a lot of bravado. This year at Watches and Wonders Geneva 2021, the brand delivered on its theme in spades, unveiling a number of pieces that will attract the eye of anyone within a 50 foot radius.…

Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador

Aaron Rodgers

Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…

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Conor McGregor Buys $1Million Jacob & Co. Watch, Eyes Erotic Watch, Too

Conor McGregor, Jacob & Co., erotic watches

Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…

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Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’

IWC Pilot's Timezoner "Le Petit Prince" watch.

Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function into the “Le Petit Prince” special editions watches. The new 46mm stainless steel Pilot’s Watch Timezoner Edition “Le Petit Prince” is a stunning blend of…

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Introducing: Zenith Chronomaster Sport Next Generation

Zenith El Primero Chronomaster Sport

In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…

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Introducing The Urwerk UR-100 V T-Rex Watch

Urwerk T-Rex

It doesn’t surprise us that the newest timepiece out in 2021 from independent brand Urwerk is something to roar about. The UR-100v T-Rex watch is crafted in bronze with a special textured and burnished finish that replicates the scales of the giant 12-foot-tall Tyrannosaurus rex dinosaur. However, to ensure it doesn’t pre-date itself, Urwerk equips…

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New Brand, Watch Museum, Brings Fine Art To The Wrist

Watch Museum

The concept of Metiers d’Arts in watchmaking has become all-important in haute horology. Now, a new concept arises from a group of expert watchmakers and artisans that have banned together to launch Watch Museum to combine luxury art with complex watchmaking craftsmanship. The Watch Museum teams with two of the world’s biggest museums, Uffizi Gallery…

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Introducing The Panerai Luminor Marina Guillaume Nery Watch

Panerai Luminor Marina Guillaume Nery Watch

Free diver Guillaume Nery  is also a brand ambassador for Panerai.  Now, the brand honors him and his daring endeavors with a special edition watch: the Pam 1122 Guillaume Nery Special Edition Luminor Marina 44mm. Daring and different, just like Nery, the new timepiece is crafted in titanium and features a rubber coating on the…

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