It’s interesting how sometimes one great product can put a brand on the map. While independent watch brand Code41 has been around for just over six years now (it was founded in 2016), its recent introduction of a new timepiece is making heads around the world. The first in what it calls a new category…
A look at some luxury categories outside the watch industry that have collectors clamoring, including spirits, wine, cars, art, cigars and more

Great New Books For Watch Lovers: The Millennium Watch Book Divers, De Bethune
Want to start the new year out right when it comes to watch collecting and watch loving? A couple of great new bos have just made their appearance on the scene and are worth a closer lo — even if you missed them over the holidays. Among them: the Millennium Dive Bo and a…
Documentary ‘Making Time’ Aims To Bridge Gap Between Watch Lovers And General Public
A long-time colleague of mine, Ian Skellern, who writes about watches for many publications, moderates panels and takes amazing photos of watches had another idea about five years ago. That idea has led to the incredible documentary about time – aptly named “Making Time.” The project is a co-production with Hind Abdul Hamied Seddiqi, Chief…
Meet The New Accutron Spaceview 2020 x La Palina Limited Edition Set
For Accutron rs, as well as cigar buffs, the time has arrived. The new Accutron Spaceview 2020 x La Palina Limited Edition watch set is in stock. Perfect timing for the holidays. But just 222 sets will be made. This marks the continuing partnership between these two American heritage brands, which began their collaboration to…
Inside the New Chopard Boutique New York With Watch And Jewelry Exclusives
Last week, Chopard celebrated the opening of its new flagship store on Fifth Avenue. The week kicked off with a star-studded event at the store. Standing alongside Chopard Co-Presidents Karl Friedrich Scheufele and sister Caro Scheufele as they cut the ribbon were Uma Thurman, Katie Holmes, Pete Davidson, Maye Musk, Olivia Palermo, Lieve Schreiber and…
Parmigiani Fleurier Makes Giorgio Armani 11 Collection Of Tailor-Made Watches
Long awaited, the fruits of a collaboration formed a couple of years ago now comes to fruition: Giorgio Armani enters the fine watch world with Swiss watch brand Parmigiani Fleurier. The watches are befitting of the creations Giorgio Armani conjures. It was in December of 2020 that this dynamic duo (Parmigiani and Armani) announced that…