A look at some luxury categories outside the watch industry that have collectors clamoring, including spirits, wine, cars, art, cigars and more

Jacob  & Co. Unveils $600,000 Alec Monopoly Collaboration Watch

Jacob & Co. Astronomia Tourbillon Alec Monopoly watch.

Recently, Jacob & Co. announced a partnership with graffiti artist Alec Monopoly. Monopoly previously had a partnership with TAG Heuer, so he is no stranger to the watch world.  This first collaborative effort with Jacob & Co. if the fruit of great co-mingling, with the result being a highly colorful art piece based on Jacob…

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Space Jam: A New Legacy Now Has A $100,000 Watch In Its Honor Thanks to Kross Studio And Warner Bros. Consumer Products

Kross Studio Space Jam Tourbillon

Who hasn’t heard of, or watched, the now-legendary Space Jam movies with basketball star Michael Jordan playing side by side with Bugs Bunny and the Looney Tunes?  Now, just  in time for the debut of Space Jam: A New Legacy  — the new live action and animated movie  — Kross Studio teams with Warner Bros.…

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IWC Becomes Engineering And Timekeeping Partner For Airspeeder Electric Flying Racing Cars

Airspeeders and IWC

It’s the stuff dreams are made of. Flying through the sky with your own private car, not worrying about the roads or the traffic. A futuristic dream only accomplished on The Jetsons, in a drone-filled world, it may well be on its way to becoming a reality. Cutting-edge brand IWC Schaffhausen recognizes the potential of…

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Longines Times Belmont Stakes, Essential Quality Wins

Belmont Stakes, Longines

  In the watch industry, when you hear the words “essential quality” you think of the quality of the case, the dial, the movement, the finished product. But this past weekend, watches, timing and essential quality had a new meaning. That’s because a horse named Essential Quality won the 153rd Belmont Stakes – timed by…

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A Closer Look At The Zenith Cohiba Cigars 55th Anniversary Chronomaster Open Watch

Zenith Chronomaster El Primero Cohiba Cigar watch

Easily one of the most distinguished cigar makers in the world, Cuban brand Cohiba celebrates its 55th anniversary this year. To help the  celebration along, Swiss watch brand Zenith, which is enjoying its fifth year of collaboration with Habanos, unveils its sixth special edition watch: the commemorative Chronomaster Open Cohiba 55th Anniversary. Timed to coordinate…

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Medina Spirit Wins 147th Kentucky Derby, Timed By Longines

Longines timed the 147th Kentucky Derby.

This past weekend, the 147th Kentucky Derby, also known as the most exciting two minutes in sports, provided a host of excitement both in person at Churchill Downs in Louisville, Kentucky (where more than 50,000 people attended), and on television. The longest-running sporting event in the United States dates back to 1875, and is one of…

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