Interviews with celebrities, watch brand ambassadors and watch brand executives.

James Marsden, Tom Brady Team Up For IWC ‘Born Of A Dream’ Videos

James Marsden, IWC

This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy from San Mateo.”  That movie was just one of three created to celebrate people who pursued their dreams in the face of adversity.  Now, we…

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Alexandre Meerson: Customization By Design

Meerson customized watches

When he first started his own watch brand, Meerson, fashion designer Alexandre Meerson knew exactly what he wanted to offer clients: Customized watches. In fact, he didn’t begin by creating his own watch lines. Instead, he went out and worked directly with clients to create the watches that were in their heads. The thing is,…

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Oris x Momotaro: An Interview With Katsu Manabe

Oris x Momotaro

Are you a watch lover? A jeans lover? A lover of hand craftsmanship? All of these things come together in the newest Oris x Momotaro special edition watch.  “Every pair of Momotaro Jeans is made from denim weaved on vintage shuttle looms in the company’s factories. Details are sewn by hand to ensure quality and…

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TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation

TAG Heuer

With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation  Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…

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Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

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Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

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