It wasn’t even a week ago that Breitling announced Oscar-nominated actor Austin Butler as a new Squad brand ambassador. This turned heads, since Butler is a big star-power item thanks…
At Watches and Wonders Geneva, IWC Schaffhausen introduces a special edition of the Ingenieur Automatic 40, directly inspired by the timepiece worn by Brad Pitt’s character, Sonny Hayes, in the highly anticipated Apple Original film F1® The Movie. Limited to 1000 pieces, the watch captures the adrena-fueled spirit of Formula One™ with its striking green…
Bulova Unveils Limited-Edition Art Deco Watches For 150th Anniversary
Loing for some real vintage charm from a new timepiece? Lo no further than Bulova. In honor of its 150th anniversary, Bulova, the iconic New York City-based watch brand with a…
A Closer Look: Citizen Premier And The Attesa Collection
Citizen Watch has unveiled Citizen Premier, a new category of watches for the brand that elevates its presence in luxury watchmaking. Combining than a century of horological expertise with cutting-edge…
Closer Look: MB&F’s M.A.D.2 By Eric Giroud, Is It Worthy?
(Portions of this article by Roberta Naas first appeared in Forbes.com) Maximilian Büsser, the visionary behind MB&F, is once again shaking up the watch world – now with the release…
Introducing The Armin Strom Orbit Purple World First On-Demand Bezel Date
Independent Swiss watch brand Armin Strom has once again pushed the boundaries of horological innovation – something it does frequently – quietly and without too much fanfare. While flying under…
Breitling Buys Gallet, What’s Next?
Just last week, Breitling announced its acquisition of a second defunct watch brand with historic roots that it plans to relaunch: Gallet. This purchase comes just two years after its purchase…
TAOS Pays Homage To Craftsmanship With Artistic Savile Row Tartan Dial
Young independent Swiss watch brand with a long and rich history thanks to its founders, TAOS pays homage to the timeless elegance and craftsmanship of tartan fabrics with its new…
Robert Chavez To Receive Lifetime Achievement Award at FGI Rising Star Event
Fashion Group International (FGI) has announced that Robert Chavez, the former Executive Chairman of Hermès Americas, will be honored with the prestigious Lifetime Achievement Award at the 29th Annual FGI…
Lando Norris Wins F 1 Louis Vuitton Australian Grand Prix Timed By TAG Heuer
This past weekend, the engines roared in Melbourne, Australia, as the 2025 Formula 1® Louis Vuitton Australian Grand Prix marked the first race of the season. This F1 race also marked…
Hublot Unveils Big Bang Meca-10 Aspen One Special Edition
In honor of its continued involvement in the world of high-performance sports and luxury watchmaking, Hublot just unveiled the Big Bang MECA-10 Aspen One Special Edition. This latest creation, a…
Parmigiani Fleurier Introduces Tonda PF 36MM Steel With Platinum Bezel
Hot on the heels of the unveiling of its nearly $100,000 Tonda PF Micro-Rotor Platinum Stone Blue 40mm watch, Parmigiani Fleurier unveils a new interpretation of the Tonda PF Automatic…
Why Daylight Saving Time Exists, Spring Ahead This Weekend
This weekend, at 2:00 in the morning on Sunday March 9, we set our clocks ahead by one hour for the start of Daylight Saving Time. The Spring-Ahead concept, originally…