NEWS
TAG Heuer Aquaracer GMT

As the concept of affordable timing takes on new meaning during the recession, most watch lovers look to timepieces that retail for less than $5,000. Many also want highly functional sport watches that can accompany them on their adventures. TAG Heuer has the answer with its great new  Aquaracer GMT.  Crafted in stainless steel with…

Just What Many Of Us Need Right Now: A Liquor Store Watch By Timex, Todd Snyder

Todd Snyder and Timex unveil Liquor Store watch

Times are tough all around us, and many are indulging in a few more alcoholic beverages than usual. Now, men’s lifestyle brand Todd Snyder and l Timex have another solutions: the exclusive Liquor Store watch. Mixed with part classic and part iconic, the watch pays homage to Todd Snyder’s second New York City location, Todd…

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Czapek Unveils New Aurora Watches And ‘We Collect Rare People’ Campaign

Czapek & Cie Aurora Borealis

Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora.  The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…

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Introducing: Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch

Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Toubillon

It may cost a pretty penny at $196,000 on a gold bracelet, but then it has all the attributes to warrant it. What does? The Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch. If you love gemstones, or even rainbows, you will really enjoy the beauty of this piece — inside and out. Recently, I…

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Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back

Hamilton PSR

For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and beloved original Pulsar digital watch from 50 years ago and introduces the space-age Hamilton PSR — its sort of like the Jetsons meet Star Wars. Back in 1970,…

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TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation

TAG Heuer

With all of the social distancing necessary today, staying connected in other ways is ever more important. To do that, TAG Heuer has just launched its third-generation  Connected watch. The brand was one of the first traditional watch companies to jump on the smart watch concept five years ago, so this third evolution is naturally…

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Hublot, Rolex Close Manufacturing Facilities Due To COVID-19, Who’s Next?

Hublot

As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well.  Monday, we brought you the news that LVMH is switching its perfume factories over to start creating hand sanitizer for France’s hospitals and that USA distilleries are also creating…

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Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions

Roberta Naas, Corum

Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads, and planning some great new launches — all destined for this year to coincide with its 65th anniversary. The new campaign, Risk is the Reward,…

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LVMH Group, Local USA Distilleries Switch Production To Hand Sanitizer

Old Fourth Distillery

LVMH Group, owners of Bulgari,  Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents, in order to create hand sanitizer for the French hospitals. In America, small distilleries have started using their alcohol and other ingredients in order to…

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