NEWS
Tom Brady, IWC

Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo,  depicts Brady from his  childhood in San Mateo,…

Time Capsules: TAG Heuer Splits the Seconds Ever Further with the Mikrotimer Flying 1000

Just a few months ago, when we were in Geneva for the SIHH, ATimelyperspective met with TAG Heuer and reviewed the then-amazing Mikrograph (the first mechanical chronograph to achieve 1/100th accuracy). Recently, TAG Heuer unveiled the Mikrotimer Flying 1000, a new concept watch made entirely in house that is capable of accuracy to 1/1000th of a…

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ATimely Event: You are Invited to Audemars Piguet’s Newest Adventure

Please join Atimelyperspective this Saturday night at the newest adventure of Audemars Piguet in  New York City. On Saturday, May 7, beginning at 8 pm, the brand sponsors its first-ever evening of light and projection art at Old St. Patrick’s Cathedral (the country’s oldest cathedral) on Mulberry Street in New York City. As the official sponsor…

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Weekend Sojourn: IWC and Peter Lindbergh Bring Out the Stars

With more than 140 years of experience behind it, IWC Schaffhausen knows how to do things right. This top-of-the-line watch manufacture is all about excellence. That may be why so many celebrities flocked to Culver City Studios, CA, a couple of evenings ago to celebrate “A Night in Portofino” with the brand. In fact, IWC brought the…

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Time Capsules: News — Franck Muller Hits a Home Run with The Reggie Jackson Collection at Tourneau

Beginning Monday morning May 2nd, and throughout the month of May, New Yorkers are in for a treat:  the windows of Tourneau Time Machine on 57th Street will pay tribute to Yankees all-time great Reggie Jackson, and will showcase renderings of the new Franck Muller Reggie Jackson watch Collection – for which Tourneau is the…

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Time Capsules: Product — Hermes Stops Time with the Time Suspended Watch

One of the most original unveilings of BaselWorld 2011 is the Time Suspended watch  by Hermes — developed by well-known watchmaker Jean-Marc Wiederrecht.  A classic beauty at first glance, with a retrograde date indication in arc format across the lower portion of the dial, the watch is a true surpriser. Closer inspection reveals the timepiece’s true abilities –…

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Around the World: Ralph Lauren Auto Collection Unveils in Paris

Beginning April 28 and running through August 28, 2011, at  The Muse’e des Arts De’coratifs in Paris, France, is one of the most unusual  and distinctive exhibits that watch and car lovers won’t want to miss: “The Art of the Automobile: Masterpieces of the Ralph Lauren Collection.” Iconic American fashion designer, Ralph Lauren has assembled…

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Off the Cuff: Reviewing the Bell & Ross Vintage BR 123

There are watches for flying. Watches for diving. There are watches with race-car pedigree. But what’s your watch of choice when you’re riding – riding horses that is. That was the question I had as I set off for a week at a dude ranch in Tucson, Arizona.  For me, going to the White Stallion…

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Time Capsules: Product – Deconstructing Time with the Harry Winston Opus 11

It’s no secret that since 2001 when Harry Winston first started its Opus series – this has been one of the most anticipated watch unveilings every year. Essentially the Opus was started when the brand opted to work with independent watchmakers to bring their talents to the foreground – in a symbiotic relationship that turned…

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