IWC Schaffhausen is perhaps best known to the world for its pilot watches. Since the 1930’s, it has introduced a host of Flieger and Mark watches that have earned the brand a great distinction. Now, IWC unveils the Pilot’s Watch Chronograph Edition “Tribute to 3705” watch that pays homage to the 1994 iconic black Flieger…
Yesterday, when legendary quarterback Tom Brady led the Tampa Bay Buccaneers to victory at the Super Bowl, IWC was able to jump for joy. Tom Brady, making history yesterday, is an IWC Schaffhausen brand ambassador. This was Brady’s 10th Super Bowl and seventh win – making him the first player in history to win seven…
It’s a Chanel lover’s dream. The new Eternal Instant, Chanel J12 Automatic book celebrates the 20th anniversary of the brand’s iconic J12 watch that was initially launched in the year 2000. The 150-page book is a veritable professional picture book that pays homage to the original J12 – the first back ceramic round watch –…
Arnold & Son takes this new Chinese New Year — Year of the Ox – -to new heights with its powerful Perpetual Moon watch that pays tribute to the loyal animal. The eight-piece limited edition watch features the brand’s signature high-precision moon phase indication in an aperture at 12:00 on the dial. It boasts…
With roots dating back more than 230 years, Girard-Perregaux looks to the future. The brand has launched its e-commerce platform and does so with the launch of a bold new online-exclusive watch: Laureato Absolute Wired offered as an online exclusive. The newest Laureato edition continues the line’s saga that began in 1975. The sports watch…
Easily one of the most iconic watches of the 20th century, the Piaget Polo continues to evolve. Now, the legendary sport watch is introduced in a skeletonized version. The Piaget Polo Skeleton watch showcases the brand’s incredible watchmaking talents by reducing the metal movement to its bare essentials and laying it open for everyone to…
Today is Groundhog Day — a day designated to the furry creature who emerges from his burrow to determine whether or not spring is in the air. As the concept goes, if the groundhog coming out of his burrow can’t see his shadow — typically because the sun is blocked by clouds — spring will…
This month, the Chinese New Year begins: the year of the Ox. To celebrate a host of watch brands are releasing new timepieces that honor this animal. Swatch, though, takes it a fun step further by emblazoning a message of harmony on the case of its Year of the Ox watch, as well. The Swatch…
Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…
Take one look at the new MB&F Horological Machine No. 9 Sapphire Vision watch and you will probably do a double, or even triple take. Of course, the three-dimensional aerodynamic MB&F watches usually have this effect, but this one is a bit different. Depending on if your mind is in the gutter or not, this…
Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…
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