Hublot has never played it safe. While other watch brands toast milestones with limited editions and gala events, Hublot celebrates 20 years of the Big Bang with a cat. But not just any cat—Choupette, the late Karl Lagerfeld’s famously spoiled fe, now stars in the brand’s boldest campaign yet. Called “Own It,” the new campaign…
As one of the world’s greatest sailing events, Vendee Globe, gets set to begin, Swiss watch brand Ulysse Nardin – Official Timekeeper of the single-crew highly dangerous race—celebrates by releasing…
Steve McQueen put time on the map – at least for TAG Heuer back in the 1970’s when he wore the Monaco in the film Le Mans. McQueen was an…
Just last week, independent Swiss watch brand Armin Strom unveiled its first-ever “ladies” watch — developed for women and housing a completely new movement. The Armin Strom Lady Beat watch…
Independent Swiss watch brand Oris dances pretty much to its own drummer. Despite being a large, globally distributed brand, the company’s executives pull out all the stops when it comes…
It was just a couple of years ago that Breitling – under the direction of watch veteran Georges Kern – began an entire revamp of the brand, including its marketing…
Following a Swiss-based traveling roadshow that went from La Chaux de Fonds to Zurich and then Bern, the 84 watches up for the Grand Prix de Horlogerie d’ Geneva awards will…
In a big move, Movado is unveiling the much-anticipated new Artists Series watches – created in collaboration with famed photographer Alexi Lubomirski who may be best known as the Official…
This year Accutron celebrates its 60thanniversary and it does so in style. To begin with, last night the New York-based brand ensured that the Empire State Building lit up…
Known for its incredible high-tech, high-mech watches, Roger Dubuis goes all out again on its newest one-of-a-kind Excalibur Superbia watch. Yes, the name is a bit over the top, but then…
Australian watch brand Bausele has been on a roll. The brand, whose watches are Swiss made but of Australian design, was just named the Official Watch of the Australian Air Force’s…
By Gordon Henderson Aviation is a core strand of the DNA of horology. Many pieces from a host of houses have drawn historical design elements and functional complications from aeronautical…
Sartorially crafted straps are always a good thing, especially when a top Swiss watch brand teams with a top Italian suit maker. Recently, Chopard joined forces with Italian sartorial brand…