NEWS
Elvis Presley Ebel watch

Once owed by Elvis Presley, this solid gold and diamond-accented Ebel watch is up for sale for a mere $498,000 by M.S. Rau. The watch, which Presley later gifted to his friend and backup singer J.D. Sumner (complete with inscription on the back)  will be on display in New York at the upcoming  New York…

Introducing the Hautlence HLRQ01 Watch at SIAR 2013

This week, from October 1 through 3, the 7th edition of  SIAR (Salon Internacional Alta Relojeria Mexico) is being held at the Four Seasons Hotel in Mexico City. At this important by-invitation-only show, dozens of top brands are exhibiting their latest creations, and some are unveiling new timepieces. Hautlence, in fact, is releasing the never-before-seen…

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88 Rue du Rhone Releases Watch for Breast Cancer Awareness

With October being dedicated to Breast Cancer Awareness, many watch brands are jumping headlong into supporting this important cause.  88 Rue du Rhone is one such company. It unveils its “Pink Lady” watch  and announces a partnership with The National Breast Cancer Foundation.  The 35mm Swiss made quartz chronograph  retails for  $745, with a portion…

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A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

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More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show

If you were off enjoying the weekend – good for you. We tweeted and posted on facebook a variety of results for the weekend’s Only Watch 2013 auction held in Monaco – in which 33 unique timepieces were donated by brands and offered for sale to bidders around the world in support of Duchenne Muscular…

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Full Details on the Audemars Piguet LeBron James Watch, and a Few Words with James

Friday night in Miami, Audemars Piguet sponsored a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. We gave you a quick peek at that watch Friday night here.  Now we bring you more detail…

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Breaking News: Audemars Piguet Unveils LeBron James Watch

Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. A brand ambassador for a couple of years now for Audemars Piguet (you can read about…

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Baume & Mercier’s Amazing Women’s Watches: Linea “Day and Night”

Since its inception Baume & Mercier has understood and catered to women as well as men. The brand has repeatedly unveiled feminine, elegant timepieces that are perfect for women. Today, especially, as women multi-task, Baume & Mercier understands their needs, and offers the Linea line with interchangeable straps. Now, the company brings the Linea to…

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Chopard Opens Miami Service Center, Vows 10-Day Turnarounds

Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables.   We had the distinct pleasure of…

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Congratulations Oracle Team USA Wins America’s Cup 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…

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