NEWS
Bremont Longitude Collection

British watch brand Bremont changes the English watchmaking landscape with an in-house made movement, fully assembled in its new workshops on its Henley-on-Thames location – marking the long-awaited return of serially produced British watches. The movement is housed in the new Longitude collection of watches, made in the new Manufacturing and Technology center, called The…

A Moment in Time: Francois-Paul Journe Unveils the Chronometre Optimum in NYC

In a private appointment yesterday with master watchmaker Francois-Paul Journe (at the wonderful Madison Avenue FP Journe Boutique), we had the privilege of getting   hands-on to the brand new Chronometre Optimum watch that now joins FP Journe’s complex haute horlogerie collection.  This new piece – a three-hand watch – was several years in the making,…

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Around the World: Dior like only Monsieur Dior Could Know

Last month, I had the distinct pleasure of joining Dior on an amazing trip to France to experience not only the superb watchmaking prowess, but also to visit the haute couture salon, the boutiques in Paris and the Mansion in Normandy where Dior grew up. All of these places define the brand’s aesthetic culture, and…

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Around the World: The Making of Zenith Watches

Recently, we had the opportunity to tour the Zenith Swiss Watch Manufacture – a brand long known for its precision watchmaking and visionary thinking. Since 1865, Zenith has been making watches that keep pace with the times. It is the brand behind the famed El Primero movement and a brand closely associated with aviation for…

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Around the World: Hamilton Watch Company Celebrates 120th Anniversary

Recently, we went with Hamilton Watch Company to LA for the brand’s annual Behind the Camera Awards, and to celebrate the company’s 120thanniversary.  Hamilton has one of the most unusual histories in the world of watchmaking, as this brand was created as an American brand in 1892. Located in Lancaster, PA, Hamilton watches was long…

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Time Capsules: News- Announcing the Winners of the 12th Annual Grand Prix d’ Horlogerie de Genève

Max Busser of MB&F had a great day. With the Geneva Grand Prix d’Horlogerie just completed, MB&F won twice today! It won the award for the Public Prize (voted on by the public) for its Legacy Machine No. 1 (which we covered here), and also won best Men’s watch category. Zenith won the prize for…

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Time Capsules: News –12th Annual Grand Prix d’Horlogerie de Geneve

Thursday November 15 is a big day in watchmaking as the 12th annual Grand Prix d’Horlogerie de Genève (GPHG) announces the winners of this large award program. Every year we cover this event — held at the Grand Theatre de Genève – via live streaming. We will again bring the news of this year’s winners…

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Weekend Sojourn: TAG Heuer Donates to Hurricane Sandy Relief Efforts and other Charities in NYC with Cameron Diaz, Leonardo DiCaprio at Museum of Natural History

Last night, we spent several hours at New York’s Museum of Natural History at an elegant charity event hosted by TAG Heuer. Initially, I was adverse to going to this event, as I felt that with all the hurricane clean-up to be done, it wasn’t necessarily the right time for a party. I was wrong…

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A Moment in Time: NASCAR Race Driver Danica Patrick

Recently, at Kansas Speedway, Atimelyperspective got to spend a long weekend with Tissot – the Swiss watch brand that supports NASCAR and Danica Patrick with the #7 Tissot car. The weekend consisted of races, celebratory parties, the launch of the new Danica Patrick Tissot timepiece, and a little time spent off the track with the…

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Around the World: Hamilton Celebrates 6th Annual Behind the Camera Awards

This past weekend in Los Angeles, Hamilton Watch Company acknowledge the hard work of the people behind the cameras of the most popular movies of today. In its 6th annual Behind the Camera Award presentations, the brand honored producers, writers, film crews and more. Atimelyperspective was fortunate enough to be there for a portion of…

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Around the World: Flying to the East Coast Before Hurricane Sandy Arrives

Time – it’s all about time. Everything is about time – and right now, the USA’s east coast is worried about how much time residents have left to board their homes and evacuate before what is predicted to be a huge mother-storm rolls in. New York has closed its subways; airports have closed and widespread…

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