Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue…
The year that Armin Strom unveiled his first eponymous watch brand at Baselworld, 1984, I visited him. It was my first time at the show, as well. He was kind and enthusiastic about his art — skeletonization. It was no easy feat to skeletonize a watch, but he had mastered the technique with intricate carvings…
Introducing the Breitling Top Time Watch
Breitling has been busy exploring its archives and developing a host of new mos based on vintage pieces. Now, the brand revisits the 1960’s Top Time watch. The decidedly modern…
Introducing: Parmigiani Fleurier Tonda 1950 Double Rainbow Flying Tourbillon Watch
It may cost a pretty penny at $196,000 on a gold bracelet, but then it has all the attributes to warrant it. What does? The Parmigiani Fleurier Tonda 1950 Double Rainbow…
Would You Buy A $120,000 Bulldog From MB&F?
I am an avid dog r. I have been since I was just a couple of years old and my mother brought my sisters and I to visit a friend…
Video: Space-Age Hamilton PSR Revival Watch Brings Digital Era Back
For people who need a little break from the world news, we have something really “back to the future” for you. Hamilton has revived its famed and bed original Pulsar…
TAG Heuer’s Frederic Arnault Unveils Connected Watch Next Generation
With all of the social distancing necessary today, staying connected in other ways is ever important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand…
Hublot, Rolex Close Manufacturing Facilities Due To COVID-19, Who’s Next?
As countries are taking often-desperate measures to contain the spread and flatten the curve, a host of watch brands are stepping up their efforts as well. Monday, we brought you…
Video: Corum Unveils ‘Risk Is The Reward’ Campaign As Brand Repositions
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
LVMH Group, Local USA Distilleries Switch Production To Hand Sanitizer
LVMH Group, owners of Bulgari, Louis Vuitton, TAG Heuer, Hublot, Zenith, Tiffany & Co. and a host of other luxury brands, has suspended production of its perfumes and high-end scents,…
Introducing Montblanc Star Legacy Watches For 2020
Regularly focusing on elegance and refinement in all of its timepieces, Montblanc deftly blends sartorial details with technical maturity in its newest Star Legacy watches. Inspired by Minerva watches from…
Introducing The TAG Heuer $1,800 Connected Watch
Today in New York City, TAG Heuer unveils its newest generation of Connected watch — offering elegance and high-tech experiences all wrapped up in a neat $1,800 package. While the…
Grand Seiko Celebrates 60th Anniversary With New Special-Edition Watches
In honor of its 60th anniversary, Grand Seiko is unveiling four limited-edition watches that reinterpret the brand’s signature blue on the dial and its technically superb precision movements inside. It…