In the watch industry, when you hear the words “essential quality” you think of the quality of the case, the dial, the movement, the finished product. But this past weekend, watches, timing and essential quality had a new meaning. That’s because a horse named Essential Quality won the 153rd Belmont Stakes – timed by Swiss watch brand Longines.
Longines DolceVita Named Official Watch of 153rd Longines Belmont Stakes
Also on race day, Longines Prize for Elegance Fashion Contest took place. A panel of judges, including Horse Racing Host/Reporter/Analyst Acacia Courtney and Longines US Brand President Brittany Garcia, selected the most elegant contestants, who were also awarded with a watch. Longines’ regular sponsorship of fashions at the horse races it times is in keeping with the brand’s motto, “Elegance is an Attitude.”