NEWS
Armin Strom Pure Resonance Sky Blue

They say that good things come to those who wait, but for anyone as inspired by this watch as I am, don’t wait at all because there are just three  pieces of the Armin Strom Pure Resonance Sky Blue watch being made. First unveiled at the Watches & Wonders Shanghai exhibition, the new watch consistently…

Three Reasons To Take A Closer Look At The Girard-Perregaux Laureato Absolute Wired Watch

Girard-Perregaux Laureato Absolute Wired watch.

With roots dating back more than 230 years, Girard-Perregaux looks to the future. The brand has launched its e-commerce platform and does so with the launch of a bold new online-exclusive watch: Laureato Absolute Wired offered as an online exclusive. The newest Laureato edition continues the line’s saga that began in 1975. The sports watch…

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Introducing The Piaget Polo Skeleton

Piaget_Polo Skeleton

Easily one of the most iconic watches of the 20th century, the Piaget Polo continues to evolve. Now, the legendary sport watch is introduced in a skeletonized version. The Piaget Polo Skeleton watch showcases the brand’s incredible watchmaking talents by reducing the metal movement to its bare essentials and laying it open for everyone to…

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Green Bay Packers Quarterback Aaron Rodgers Becomes Zenith Brand Ambassador

Aaron Rodgers

Last weekend in football was a tough one as the last of the teams battled it out for a place in the Super Bowl. Green Bay Packers, led by quarterback Aaron Rodgers, fell short — allowing the Tampa Bay Buccaneers led by quarterback Tom Brady (a brand ambassador for IWC) to go all the way…

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Conor McGregor Buys $1Million Jacob & Co. Watch, Eyes Erotic Watch, Too

Conor McGregor, Jacob & Co., erotic watches

Mixed martial arts champ Conor McGregor is known for his in-your-face style and boldness. That may be why some people in the world aren’t too shocked by McGregor’s newest watch purchase, which he showed off days before losing the UFC 257 fight against Dustin Poirier. The 32-year-old MMA fighter spent $1 million on a Jacob &…

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Introducing: IWC Pilot’s Watch Timezoner Edition ‘Le Petit Prince’

IWC Pilot's Timezoner "Le Petit Prince" watch.

Swiss watch brand IWC Schaffhausen wowed the world when it unveiled its patented Timezoner world-time watch a few years ago. Now, for the first time, the brand incorporates this function into the “Le Petit Prince” special editions watches. The new 46mm stainless steel Pilot’s Watch Timezoner Edition “Le Petit Prince” is a stunning blend of…

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Introducing: Zenith Chronomaster Sport Next Generation

Zenith El Primero Chronomaster Sport

In big news just before the LVMH watch week next week, Zenith unveils a new generation of the iconic Zenith El Primero Chronomaster Sport watch that is sleeker, sportier and that houses a new El Primero caliber that measures to 1/10th of a second. The newest Zenith El Primero Chronomaster Sport collection marks the beginning…

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Introducing The Urwerk UR-100 V T-Rex Watch

Urwerk T-Rex

It doesn’t surprise us that the newest timepiece out in 2021 from independent brand Urwerk is something to roar about. The UR-100v T-Rex watch is crafted in bronze with a special textured and burnished finish that replicates the scales of the giant 12-foot-tall Tyrannosaurus rex dinosaur. However, to ensure it doesn’t pre-date itself, Urwerk equips…

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