It’s not surprising these days to hear that certain watch brands are turning to recycled materials such as plastic and PET bottles for watch straps. However, when a watch brand says it is using upcycled fire hoses — you pay attention — especially if you have a first-responder in your family. In fact, British watch…
Well it’s been a hell of a week for Baselworld. Not only did Rolex, Patek Philippe, Chopard, Chanel and Tudor — the main anchor brands of the annual fair — exit the show, but also, as of today, the last key “main hall” brands owned by the LVMH Group — TAG Heuer, Hublot and…
A couple of years ago, I had the good fortune of joining Montblanc in Jackson Hole, Wyoming, where the brand introduced a host of new products. Among them: the Geosphere world time watch. It was one of the most beautiful affordable watches I had seen in a while, and with a highly practical function. Since…
Gear heads, this watch is for you. It has a host of mechanical bells and whistles that will have your head spinning, including 16 cylinders with actual moving pistons designed to emulate the engine of the Bugatti Chiron. Recently, I broke the news about this watch on my Perfect Timing column on Forbes.com, but now…
Earlier today on Instagram, I posted a video (which you can see below) about one of my vintage watches: the Audace from Andre Le Marquand, circa late 1980’s – 1990. I had joined the watch industry around 1985 – becoming the first female watch journalist in America. My first Baselworld shows were like being…
It’s one thing to dive, it’s another thing to free dive – without any additional air to breathe. Add to that the idea of freediving in a lake as icy cold and its surface is frozen over. No thank you. However, Apnea diver Tolga Taskin looks forward to minutes like this. Recently, he dove…
Anyone familiar with Corum, the brand whose logo is a key, is familiar with the legendary Admiral collection of watches. In fact, many a sailor and lover of all things nautical also is well aware of the 12-sided case with nautical pennants on the dial to mark the time. It was in 1963 that the…
This article by Roberta Naas first appeared on her Perfect Timing column on Forbes.com. “A think-outside-of-the-box brand, H. Moser & Cie. has, in the past, created fun April Fools Day social media posts that draw a lot of attention. Now, the independent Swiss watch brand unveils an all-new Vantablack(R) watches based on last year’s…
As the concept of affordable timing takes on new meaning during the recession, most watch lovers look to timepieces that retail for less than $5,000. Many also want highly functional sport watches that can accompany them on their adventures. TAG Heuer has the answer with its great new Aquaracer GMT. Crafted in stainless steel with…
Times are tough all around us, and many are indulging in a few more alcoholic beverages than usual. Now, men’s lifestyle brand Todd Snyder and l Timex have another solutions: the exclusive Liquor Store watch. Mixed with part classic and part iconic, the watch pays homage to Todd Snyder’s second New York City location, Todd…
Czapek Unveils ‘We Collect Rare People’ Campaign Czapek & Cie is moving forward with its new marketing campaign and is also unveiling some great new Aurora watches including the Blue Aurora and the Quai de Bergues Aurora. The campaign is pretty smart, with a tagline that reads, “We Collect Rare People.” According to brand executives,…
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