Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo, depicts Brady from his childhood in San Mateo,…
Earlier this summer, independent watch brand Armin Strom unveiled its second Masterpiece watch: the Resonance Minute Repeater. We covered that watch thoroughly here and here (where we discuss why the watch didn’t make it to the GPHG jury). The watch warrants so much because it is a world’s first and worthy of the coverage. Recently, though,…
Last weekend at WatchTime New York 2019, we got to catch up with Ron Stoll, head of the brand in America, to discuss the newest Heritage Bi-Compax Annual that we went hands-on with a few months ago. You can read the entire story of the watch and its technical specifications here — and you can…
Recently, Ulysse Nardin unveiled its newest repeating watch and it’s pretty impressive, especially considering how the sound is amplified. I wrote an in-depth article about the new Hourstriker Phantom Watch on Forbes.com. Now, I bring that article to our readers. “In the world of watchmaking, there is a category of haute horology timepieces that are…
Few know today that Hamilton watch company was founded in America — back in 1892 in Lancaster, PA. Because the brand is owned today by Swiss luxury conglomerate, Swatch Group, it is a Swiss brand and Swiss made. However, the company long remembers and indulges in its American roots. That is why the brand teamed…
Back in June during the Couture Time show, Oris brought me behind a black curtain in its exhibition space and showed me a top-secret virtual reality movie of its soon-to-be-released watch: the Big Crown ProPilot X Caliber 115 watch. It was a blend of a James Bond-like secret mission to go behind the curtains and…
German watch brand A. Lange & Sohne unveils its first all-new watch collection in 10 years (since the Zeitwerk came out in 2009). The Odysseus is packed with a host of firsts for the brand. To begin with, this sixth collection is the brand’s first steel watch in regular production. It is also the brand’s…
Marking a first for Vacheron Constantin (well almost), the brand recently unveiled its Histories Cornes de Vache 1955 watch in stainless steel. It is the first time the brand has created this historical incarnation in steel (with the exception of a limited edition piece it created for Hodinkee). Retailing for $39,800, the watch is a…
This past summer, we here at ATimeyPerspective were the first to break the news of an all-new Corum Golden Bridge watch that the company quietly released. Thanks to a unique formation of a vertical baguette movement, two suspension points and skinny cables, the watch is truly incredible. Now that it is out in stores, we…
Just a few days after her fall off the stage in Vegas, Lady Gaga thus far seems to be doing okay. I remember when I saw her perform earlier this year, I was impressed that she brings people up from the audience during her show and interacts with them. Earlier in the year, I had…
Billing its announcement of a new show name and new format as the largest move the former SIHH (Salon International de la Hate Horlogerie) has made in its history, show organizers FHH (Fondation de la Haute Horlogerie) may be spot on. Now calling the exhibit Watches & Wonders Geneva, and giving it a two-prong approach…
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