NEWS
Parmigiani Fleurier Tondagraph

This week we offer a quick look at watch complications from a beginner’s viewpoint. For the past few months we have gotten  a lot of questions about watch complications and how to just get the basics down. So here, we offer watch education for a true novice. This week: What is a chronograph? What is…

Timex Unveils Eagles Super Bowl 2018 Watch as Philadelphia Wins Super Bowl LII

Timex Eagles Super Bowl 2018 watch

So we don’t usually cover the low-end of the watch spectrum, but we can’t resist this one. Last night in an epic win against the five-time winner Tom Brady and the New England Patriots, the Philadelphia Eagles took the Vince Lombardi Trophy. It was a historic moment — marking the Eagles’ first-ever Super Bowl victory.…

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Minuteman Watches Joins Forces With Team Rubicon To Raise Funds For Emergency Response

Minuteman Team Rubicon watch offers $60 of each watch sale to Team Rubicon.

Sometimes a watch can have a special purpose above and beyond telling time and offering added functions. The new Minuteman Team Rubicon watches certainly have an important function: charity. In fact, the Minuteman was conceived of by Thomas Carey, who wanted to raise funds for charities that assist veterans and their families. Every year, the brand…

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Today in Time: Why We Celebrate Ground Hog Day

This morning, as has been the case every Groundhog Day for decades, thousands of people trek to what is the largest celebration — in Punxsutawney, Pennsylvania — where Phil the groundhog makes his rightful appearance as the star meteorologist. He alone will determine if we hibernate (hide from winter) another six weeks, or start readying…

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Video: Panerai Interchangeable Strap System For Panerai Luminor Due 3 Days Automatic Acciaio Watches (SIHH 2018)

Panerai Luminor Due 3 Days Automatic Acciaio watches with patented interchangeable strap system shown at SIHH 2018

During SIHH 2018, Paneria unveiled a host of exciting new timepieces, including new 38 and 42mm Panerai Luminor Due watches — with great new interchangeable strap system. Characterized by the much-loved circular bezel on the cushion-cornered square case, the new Luminor Due watches are offered in stainless steel or 18-karat 5 N rose gold, each housing…

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Retail Building Blocks In America: Bucherer Acquires Tourneau — What Does It Mean For American Retail?

Bucherer Group acquires Tourneau.

In big news today, American retailer Tourneau has been acquired by European jewelry and watch retail giant, Bucherer Group. Not to be confused with the Swiss watch brand Carl F. Bucherer, which is also under the Lucerne, Switzerland-based retail group umbrella, Bucherer Group,  acquired what is the largest US-based luxury watch retailer brick-and-mortar operation (not to…

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NSFW: Dare I Say ‘Hands On’ With The New Ulysse Nardin Classic Voyeur Erotic Watch? Hot Horlogerie

Ulysse Nardin Classic Voyeur erotic watch was unveiled at SIHH 2018.

Ok first and foremost,  yes,  we did go “hands on” with the Ulysse Nardin Classic Voyeur Erotic watch — a timepiece that not only gives all-new meaning to the concept of voyeurism, but also displays a sexual gesture that has not yet been shown in erotic watches, to the best of our knowledge.   Erotic…

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An Insider’s Complete Review of SIHH 2018: Come Inside With Us And See What A Typical Day Is Like And Witness The Best Exhibition Spaces And More

A back room at the Piaget exhibition space at SIHH 2018 makes you feel as though you are underwater in a swimming pool.

Every year, we anxiously await the trek to Geneva for the Salon International de la Haute Horlogerie (SIHH) – the first luxury watch exhibit of the year. This year marked the 28th exhibition – and my 27th year in attendance (I missed one year when my darling daughter was born). As always, it was a…

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Rolex Official Timekeeper Of 56th Edition of Rolex 24 At Daytona This Weekend

Qualifying - Prototype Pole Position Holder, #10, Konica Minolta Cadillac DPi-V.R, Cadillac DPi, P, Ricky Taylor (USA), Jeff Gordon (USA), Jordan Taylor (USA), Max Angelelli (MCO)

Despite my disappointment in being unable to join Rolex for the 2018 Rolex 24 at Daytona, I can’t deny that watching in on TV was also a thrill. For me, it always is. As a teenager who basically hung out with the gear heads building muscle cars, race cars and racing at every local track…

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Tennis Great And Rolex Brand Ambassador, Roger Federer, Wins Sixth Australian Open

Roger Federer's watch of choice: Rolex Datejust II

Winning his 20th Grand Slam title yesterday, the 36-year-old Roger Federer also took his sixth Australian Open win and demonstrated once again his incredible athletic excellence. The Swiss tennis champion is also a Rolex brand ambassador, and while he does not wear his watch during play, he always dons it before accepting a winning trophy.…

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Longines Crowns Arrogate As World’s Best Racehorse

Longines Equestrian Collection Women's Watch

At the World’s Best Racehorse Awards in Claridge’s in London, where Longines was the host along with the International Federation of Horseracing Authorities (IFHA) last week, the brand crowned American racing colt Arrogate as the World’s Best Racehorse  — for the second year in a row. Arrogate has a rating of 134, while  Australian mare…

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