It’s been a busy fall for top watch brands that have been signing on brand ambassadors that they think strike a chord when it comes to similar values and passions. Some of these celebs may also give the brand an opportunity to reach new audiences – a vital focus as today’s watch collectors are younger and leading more active lifestyles. Recently, famed actor Bradley Cooper (who played opposite Lady Gaga in A Star Is Born, among other leading roles) joined forces with Louis Vuitton.
In fact, just about a month ago, when Louis Vuitton released its 20th anniversary Tambour (drum-shaped) watch, it also announced that director and actor Bradley Cooper was joining the Maison as an ambassador. His first campaign is in the brand’s Journey Beyond Time theme and showcases him with a limited-edition Tambour on his wrist. The brand even created a video that has created a stir thanks to its youthful appeal that is geared toward sending a message that dreams can come true.
The video follows Cooper through the urban jungle. It is directed by Damien Chazelle, photographed by Boo George with music from Justin Hurwitz. It showcases New York City streets and skylines – underscoring Louis Vuitton’s commitment to architecture and artists, and embracing a love for urban chic.