The Victoria Secret Fantasy Bra 2026 worn by Kylie Jenner is valued at $50 million and made by Jacob & Co.(Photo: Getty Images)
When Kylie Jenner stepped onto the Victoria’s Secret Fashion Show runway wearing the newest Fantasy Bra, she was sporting a cool $50 million worth of diamonds. Yes, $50 million. Created by Jacob & Co. in partnership with Victoria’s Secret, the spectacular piece of high jewelry is being billed as the most expensive Fantasy Bra ever made.
And there is nothing understated about it. The dazzling creation boasts 4,410 natural diamonds weighing a combined 1,373.39 carats. Taking center stage is an enormous 75.54-carat Fancy Vivid Yellow diamond, flanked by two white diamonds totaling nearly 12 carats. The yellow diamond alone is enough to stop you in your tracks.
But creating a bra entirely out of 18-karat white gold and diamonds that can actually move with the body is no easy feat. Inspired by Jacob & Co.’s Rare Touch jewelry collection, the Fantasy Bra consists of 3,218 individually designed components, all carefully assembled to allow flexibility and movement. It took 15 artisans more than 1,000 hours to bring the glittering creation to life.
More than 4,000 diamonds glitter in the Victoria Secret Fantasy Bra by Jacob & Co. and worn by Kylie Jenner. (Photo: Getty Images)
The diamonds are set in a variety of shapes and cuts, including the brand’s proprietary Angel Cut, with every stone positioned to catch the light as Jenner moves down the runway.
The Fantasy Bra, which first appeared in 1996, has long been one of the most talked-about creations associated with the Victoria’s Secret Fashion Show. For years, the high jewelry Victoria Secret bra was created by Mouawad Jewelry company.
Now, for its return in 2026, the lingerie brand turned to Jacob Arabo, founder and creative director of Jacob & Co., a man who certainly knows a thing or two about over-the-top watches and jewelry. While we are accustomed to seeing Jacob & Co. push the boundaries of watchmaking with extraordinary complications and gem-set creations, this latest collaboration takes the brand’s penchant for extravagance into an entirely different arena. And at $50 million, this may just be the world’s most expensive way to make a fashion statement.
