NEWS
Hublot Big Bang Unico Summer

Unisex is a thing again when it comes to watches. It was a turnkey phrase in the 1980’s and into the ‘90’s, but now it has taken on all new meaning. Now it is about having a watch the proper size to fit any wrist. This year, too, unisex and color go hand in hand,…

Understanding What Different Types of ‘Meters’ Mean In Watchmaking

Longines Telemeter Chronograph

In the world of watchmaking, the word  “Meters” seems to be somewhat overused — causing a little bit of confusion about what  a chronometer, a telemeter, pulsometer and other types of meter watches really are.    Here, we break it down to elementary descriptions for any novice. Meter: As a free-standing word, meters refers to a…

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HYT Unveils $75,000 Soonow Watches

HYT Soonow

For those who love HYT — the watch brand with fluid to indicate time — you will either love or hate the all-new Soonow collection. Playing off of the skull concept (not new to HYT), the news series features a uniquely bold design that showcases a three-dimensional look beneath the dial. Essentially, each titanium is…

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Introducing The New $165,000 MB&F HM7 Aquapod Platinum Red

MB&F HM7 Aquapod Platinum Red

It was in 2017 that MB&F unveiled its first HM 7 Aquapod (jellyfish) watch in Titanium Blue that wowed the world . Later variations included Red Gold and Titanium Green variants. Now, the brand unveils this limited edition (25 pieces) horological machine: HM7 Aquapod Platinum Red and it is boldly beautiful.  Blue and green certainly make…

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In Stores Now: Hermès Galop d’Hermès Watch Collection

Galop d' Hermes

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Hermès has long been known for its artistic style and its equestrian roots. The brand began as a maker of saddles and equestrian leathers before expanding into other luxury leather goods and accessories. As such, the unveiling of its Galop d’Hermès…

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Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles

Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema Squad” member Adam Driver, Norton Motorcycles CEO Stuart Garner, and Breitling USA President Thierry Prissert.They even brought in — for the first time in the U.S.A.…

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Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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How To Celebrate National Watch Day

Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

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Timex Unveils Teslar Swiss Made “Feel Good” Watches

Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

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Jaeger-LeCoultre Celebrates Nature With New Women’s Rendez-Vous Watches

Jaeger-LeCoultre Rendez-Vous Sonatina

Move over men, this one is for the women. Jaeger-LeCoultre unveils three exquisite new Rendez-Vous Sonatina watches that celebrate nature in all its beauty. Just eight pieces of each of the three versions will be made because of the intense craftsmanship that goes into each piece.  Each watch is an expression of floral beauty, with…

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IWC Supports Cousteau Divers In New Ocean Temperatures Study

IWC dive watch

This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the ocean’s temperatures. The study is  spearheaded by IWC’s diving partner, Cousteau Divers. The plans is to measure the ocean temps using precision sensors and then…

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