Anyone familiar with Corum, the brand whose logo is a key, is familiar with the legendary Admiral collection of watches. In fact, many a sailor and lover of all things nautical also is well aware of the 12-sided case with nautical pennants on the dial to mark the time. It was in 1963 that the…
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955. To help tease the campaign, Corum asked particular journalists and personalities from around…
Sometimes it’s about the mechanics. Sometimes it’s about the shape. Sometimes, it’s a nice neat package all wrapped up into a dramatic presence on the wrist that has you drooling. That is exactly what the Claude Meylan Tortue Lady watch is all about — and it is the perfect gift for Valentine’s Day. Even…
While the venerable brand Vacheron Constantin — the world’s oldest continually operating Swiss watch brand (founded in 1755) — has a nice boutique on Madison Avenue in New York, it announces that it has plans to move. Beginning this year and hoping to open in Spring of 2021, Vacheron Constantin will upon a multi-level flagship store on bustling…
Forget the candy and the over-priced dinner — maybe even the flowers. This year if you are looking for the perfect Valentine’s gift for the woman in your life — look no further than your wrist. Make her a nice candle-light dinner at home and slip a gorgeous and iconic Jaeger-LeCoultre Reverso watch on her…
This past weekend at the Ocean Reef Club’s All Charities Weekend, a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…
Ever look at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I was thinking just the other day about how Corum – a relatively young brand in the watchmaking world having just been founded in the 20th century…
Not only do the Oscar nominees get paid enormous sums for their acting abilities, but also they get about a quarter-of-a-million dollars worth of swag in the week leading up to the Oscars. This Sunday night at the Dolby Theater, nominees, presenters and others come together to honor Hollwood’s finest. As has been tradition, if…
This past Sunday, tennis legend Novak Djokovic won the Australian Open for the eighth time — bringing his total Grand Slam wins to an incredible 17. A Seiko brand ambassador for the past six years, with his own eponymous Seiko Astron GPS Solar line of watches, Djokovic is proud of his heritage. As such,…
By Steve Huyton Muse Swiss Art Watches isn’t just a generic watch brand that creates mediocre time instruments. Their watches are more of an artistic statement powered by a mechanical heart. Essentially, the overall concept of Muse Swiss Art Watches is functional time instruments that also have a decorative appearance. Within the Muse Swiss Art…
Always trying to mix things up a bit, and attract new watch aficionados to the horological pastime, the Horological Society of New York (HSNY) has added a new concept to its offices: an on-loan exhibit with more than 45 items illustrating horology’s rich history. From clocks to portable pocket sundials, tools and other instruments to…
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