NEWS
Rolex, Monterey Classic Car Week

It’s definitelya busy week for car lovers and for  Rolex this week and weekend as we embrace Monterey Classic Car Week.  Held in the Pacific coastal town of Monterey,California, the week consists of a host of events that draw automobile enthusiasts from around the world — most of which are either sponsored or  timed by…

In Stores Now: Hermès Galop d’Hermès Watch Collection

Galop d' Hermes

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Hermès has long been known for its artistic style and its equestrian roots. The brand began as a maker of saddles and equestrian leathers before expanding into other luxury leather goods and accessories. As such, the unveiling of its Galop d’Hermès…

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Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles

Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema Squad” member Adam Driver, Norton Motorcycles CEO Stuart Garner, and Breitling USA President Thierry Prissert.They even brought in — for the first time in the U.S.A.…

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Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

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How To Celebrate National Watch Day

Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

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Timex Unveils Teslar Swiss Made “Feel Good” Watches

Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

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Jaeger-LeCoultre Celebrates Nature With New Women’s Rendez-Vous Watches

Jaeger-LeCoultre Rendez-Vous Sonatina

Move over men, this one is for the women. Jaeger-LeCoultre unveils three exquisite new Rendez-Vous Sonatina watches that celebrate nature in all its beauty. Just eight pieces of each of the three versions will be made because of the intense craftsmanship that goes into each piece.  Each watch is an expression of floral beauty, with…

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IWC Supports Cousteau Divers In New Ocean Temperatures Study

IWC dive watch

This past Saturday, just in time for World Oceans Day, IWC Schaffhausen announced its support of a new environmental project to study the effects fo climate change via measuring the ocean’s temperatures. The study is  spearheaded by IWC’s diving partner, Cousteau Divers. The plans is to measure the ocean temps using precision sensors and then…

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Porsche Design Unveils 911 Chronograph Timeless Machine Limited Edition Watch

Porsche Design 911 Chronograph

Some things just go together: pants with pockets, peanut butter and jelly, salt and pepper, fish and chips, needle and thread, a hug and a kiss, Captain America and Iron Man … you get the idea. For horology the universal pairing is the chronograph watch and racing. In accordance with that union, and in celebration…

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Madison Avenue Watch Week This Week In New York

Madison Avenue Watch week 2019

  Check out a dozen of your favorite watch brands this week during the 9th Annual Madison Avenue Watch Week.  From today until June 15 (Saturday), one can view some of the finest timepieces in the world at a dozen different brand boutiques along New York’s famed Madison Avenue. Open to the public, this year’s…

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On World Oceans Day, Meet The Oris Divers Sixty-Five Chronograph

For those who have followed our site for some time, you know that we are big fans of Oris. The brand is consistently able to deliver pieces that are affordable, attractive and offer a compelling narrative drawn from the history of the manufacturer or from the environment we live in. The newest Oris Divers Sixty-Five…

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