Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo, depicts Brady from his childhood in San Mateo,…
The moon has been a symbol of romance and eternity for countless generations, which may be why so many watch brands are putting effort into the development of specialty watches that depict the phases of the moon in ever more creative renderings. Moon-phase timepieces operate via a small disk within the mechanics of the watch.…
Ok, so come on, men, you do need to share. Women love sophisticated timepieces, too. Audemars Piguet recognizes that and offers a host of stunning pieces in its Royal Oak collection. Despite the fact that this line is named for British Naval Ships, it is a line that particularly appeals to women because of its…
Already firmly into its full second year in business, HYT continues to introduce unusual liquid-time-display watches. The newest cutting-edge piece is the H1-AZO. “The idea was to bring some lightness to the watch,” says Perriard, president and concepteur of the brand. “It is a 48.8mm watch that is big and thick, so decided to use…
This year, as America’s Department of Labor turns 100 years old, we take note of the fact that Labor Day is fully American. It is a day dedicated to the social and economic achievements of American workers. It constitutes a yearly national tribute to the contributions workers have made to the strength, prosperity, and well-being…
This Greubel Forsey GMT , which was first unveiled to the world last year and is now in production, was three years in the making. The watch offers a 24-second Tourbillon and a rotating globe with universal time display, 24 time zone world-time display, summer time indicator, world time disk with summer time zones and…
Recently, we brought you the news about the new EMC movement by Urwerk. You can read the details here, but essentially this 100 percent mechanical movement incorporates its own integrated intelligence. Today, in Geneva, Urwerk officially unveiled the UR-EMC watch that houses this unique movement that was a long journey for its watchmakers and engineers.…
Before the advent of automobiles, many of today’s luxury watchmakers were saddlers and leather goods specialists. Others simply grew up in the world where equestrian involvement was all encompassing, and they quickly recognized a need to outfit the rider and horse lover. Today, top watch brands embrace the equestrian world with design accents that tell their…
It’s official. The Hyetis Crossbow Smartwatch is available for sale in a pre-buy offer. The price is steep — $1,200. But, look at what you get. A smartwatch with built-in 41 megapixel “life camera” to record your moves and emotions. Billing itself as Swiss made and housing a mechanical movement, the watch offers a host…
No matter if you’ve been there before or never been – traveling to Washington DC is always a thrill. It exudes a deep sense of pride and is filled with culture and history. What’s more, it’s a super clean, green city to visit. Recently, we traveled there to experience one of the finest boutique hotels…
If you were lucky enough to be in New York today, it was a wonderful sight. Ferrari hosted a rally from New York’s Battery Park to Bridgehampton on the East End of Long Island to mark the close of Bridghampton Polo. More than 60 models of this grand Italian performance car joined the Tributo Ferrari,…
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