Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo, depicts Brady from his childhood in San Mateo,…
Today in LeLocle, Switzerland, we are with Zenith Watch Manufacture as the brand unveils a revolutionary new timepiece that could well be the world’s most accurate mechanical watch. The Defy Lab watch offers two world premier innovations. One is the new one-piece 15 Hertz Oscillator that may be the single most important invention since 1675…
Seeking to create a disruptor in the horological marketplace, Alexandre Meerson is releasing the aptly named Mutiny Chronograph Limited Production Bespoke Watch Collection. The line seeks to combine the well-loved British cool aesthetic with superior watch craftsmanship. The made-to-order moniker has picked up steam as ordering bespoke items online has become increasingly desirable. Naturally, bespoke…
In the watch industry, there is a single aware, the Prix GAIA, that may be the most important, validating award yet. A jury of professionals, along with the Curator at MIH (Museum of International Horology // International Watchmaking Museum) selects the candidates for three categories: Craftsmanship and Creation, History and Research, Entrepreneurship. This year, the…
Last week, we brought you a behind-the-scenes look at sailing with Officine Panerai in the Opera House Cut Regatta, part of the Panerai Classic Yachts Challenge. There, we mentioned that in honor of its long-standing involvement with the Panerai Classic Yachts Challenge, Panerai has unveiled a new collection of three PCYC timepieces. Here we bring…
September is going to be a busy month in the watch industry. From the US Open Tennis Championships starting next week (with many watch brands having tennis brand ambassadors) to the celebration of American horology — watch lovers have something to look forward to. It is those in America, though, and particularly East Coasters, who will…
Well, we are just a little over halfway through the 14 days of the US Open Tennis Championship and we have seen some ups and downs. We’ve also seen some nice watches both on the court and off. Here we take a quick look at five top watch brands with tennis brand ambassadors on the…
This year is a big one for Citizen, which celebrates its 25th anniversary as the Official Timekeeper of the U.S. Open Tennis Championships. Additionally, the brand announces a new partnership with tennis legend Billie Jean King and her Leadership Initiative – a non-profit organization that addresses critical social issues. The plan is to present new…
Easily one of the IWC Schaffhausen’s most beloved timepieces, the Portugieser Rattrapante has a long and storied past. The watch is one of the brand’s best sellers in the Portugieser line because of its ability to time two events simultaneously. Now, in honor of the opening of its first Toronto boutique, IWC releases the Portugieser…
As the Official Sponsor of the Venice International Film Festival for 13 years, Jaeger-LeCoultre helped dress some celebrities at this 74th event — where the brand underscores its commitment to celebrating filmmaking. Actress Rita Hayek donned a Jaeger-LeCoultre Reverso One Duetto Moon pink gold watch, while attending the ‘The Insult’ premiere and then later changed…
Nothing is as invigorating as spending a day on the water aboard one of the most beautiful schooners in the world – except spending the day racing on the water. Just a couple of weeks ago, I had the most unique experience of sailing in Nantucket during the 2017 Panerai Classic Yachts Challenge aboard the…
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