NEWS
Hublot, Eden Rock

A lot of watch brands look at their best-selling timepieces when planning extensions to lines. This makes sense because if it sold great before, a new version should also sell like hotcakes. Sometimes, though, it isn’t just about focusing on new editions, but also on lifestyles. This is an area that Swiss watch brand Hublot…

Citizen Watch Company, Victoria Azarenka, and the US Open Tennis Championships

As Citizen Watch Company of America celebrates its 23rd year as a sponsor of the US Open Tennis Championships, the brand has expanded visibility at the USTA Billie Jean King National Tennis Center with US Open digital platforms and with a new Citizen clock on the façade of the Arthur Ashe Stadium. Additionally, there are…

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Nine Independent Brands to Join SIHH Lineup in 2016

The news is out:  nearly a dozen independent watch brands have signed up to join SIHH in Geneva in January. Among them: HYT, Hautlence, MB&F, Christophe Claret, DeBethune, H. Moser & Cie, Kari Voutilainen, Laurent Ferrier and Urwerk. Previously, these brands exhibited in different hotel suites and other spaces around the city. Additionally, the fair organizers have…

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Looking for the Perfect Watch Image? Look No Further than the Atom Moore Exhibition

An exhibition that opened uplift night in New York City, Atom Moore “Watch Portraits” will run through the entire month of September at the Sacred Gallery in New York. Our good friend and colleague, Michael Thompson over at IW Magazine spoke to Moore about his work, and we bring you a portion of that interview and article…

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Star Wars by Devon — Luxury Star Wars Watches that Unleash a Galactic Force (Scott Devon Talks Star Wars– VIDEO)

  If you haven’t noticed, today is Force Friday — when all the toys and other merchandise surrounding the new Star Wars: The Force Awakens movie goes on sale.  The movie is slated to hit theaters in December. Also slated to hit retail stores — but a few months sooner — the new luxury co-branded…

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Introducing the Ulysse Nardin Blue Ocean Marine Watch

Ulysse Nardin — a brand we write about often here since it is a cutting-edge brand wrought with innovative timepieces — unless the newest Marine Diver watch: The Blue Ocean. The rugged timepiece combines the brand’s dual time function with diving capabilities. The  stainless -steel case is specially treated with a vulcanization process that gives it a blue rubber coating. Not…

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Petra Kvitova Shares Views on Time, Tennis and Ritmo Mundo During the US Open Tennis Championships

With the US Open in full swing, we here at ATimelyPerspective have been bringing you some close-up looks at tennis stars and watch brands, and the synergies between them. We have also been conducting a series of interviews and “Five Fast Questions” with tennis stars about the game, the role of time and the watches…

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Rado, YoungStars Tennis Program, Adds Donaldson, US Open Player, to Ambassador List

Widely considered to be one of the premier off-court events leading up to the U.S. Open is the Taste of Tennis in New York – where sample dishes from top eateries across NY, along with some top chefs and tennis players are all present. On deck at this year’s event were notable restaurants such as…

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Sharapova Pulls Out Of U.S. Open, Still Set To Bring the Heat Later This Year With TAG Heuer

Maria Sharapova of Russia celebrates a point during her women's singles final match against Simona Halep of Romania on day fourteen of the French Open

With the U.S. Open still in the welcoming matches, perhaps some of the biggest news so early is the last minute withdrawal of all-star Maria Sharapova. Just before the tournament began Sharapova announced she’d pull out of the Open due to an injury to her right leg. Such news like this leaves us wondering when…

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Audemars Piguet Hosts Grand Slam Pre-US Open Tennis Championship Event in NYC with Serena Williams, Stan Wawrinka

Last week, I had the grand experience of joining Audemars Piguet on the Highline of The Standard hotel in New York, where the brand hosted a mixed doubles virtual tennis tournament and cocktail party with tennis champions and Audemars Piguet brand ambassadors Serena Williams and Stan Wawrinka. I  had the great opportunity to meet both of these…

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Omega, James Bond, 007 and Daniel Craig: Meet the Omega Seamaster 300 “Spectre” Limited Edition

OMEGA and James Bond go hand in hand, or more accurately, hand on wrist. The 24th James Bond movie, SPECTRE is set to release this fall with actor Daniel Craig playing Mr. Bond for his fourth time. In commemoration of this new film, Daniel Craig and OMEGA have teamed up to introduced the new Seamaster…

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