Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo, depicts Brady from his childhood in San Mateo,…
Just about a week ago, Bloomberg published a very good article about the decline of Swiss watch exports and the factors influencing this fall. The article came on the heels of the release of industry export numbers by the Federation of the Swiss Watch Industry. Certain other online publications and blogs referenced the story in…
Earlier this year at SIHH, IWC put a strong emphasis on its entire Pilot’s Watch collection, releasing some pretty impressive, vintage-inspired pieces. The one that stands out in our minds – and is coming to stores now — is the Pilot’s Watch Timezoner Chronograph. A sure-fire collector item with a big reach for today’s consumers,…
This year Jaeger-LeCoultre brings its much-loved Master Compressor to all new heights with the sporty yet stealth-looking Master Compressor Chronograph Ceramic. The 46mm case is crafted of high-tech ceramic and is fitted with a high-tech strap. The watch offers chronograph function, date, second time zone, hour, minute, day/night indicator and chronographs. It is power d…
With August upon us we enter what may be the hottest month of the year. So, cooling off and relaxing this month is in order (especially for the Swiss who are celebrating the country’s birth today). One brand that has ideas on how to do that is a new American-made blended whiskey brand: Virgil Kaine…
It officially started yesterday: the 98th PGA Championship at Baltusrol, Springfield, NJ. With a $10 million purse, the PGA Championship has drawn top golfers from around the world. While many of them are also watch brand ambassadors, the brand that garners the most attention at the PGA Championships is Omega, which serves as the Official…
Recently Piaget unveiled its newest Piaget Polo S watch in New York, where we also had the opportunity to talk to global CEO, Philippe Leopold Metzger about the launch of the new line that is created only in stainless steel and that represents a new opening price point for the brand. Consisting of five models,…
Summer seemed the perfect time for Corum to bring the beauty of mother-of-pearl dials and SuperLuminova into full swing in its much-loved Bubble watches. The new Bubble Lumina collection of mens and women’s watches offer a subtle play on luminesces and elegance for summer fun. Fist, the brand infuses its 47mm Bubble watches with bold luminescence…
As part of its much-coveted Heritage Collection, Eterna unveils the new 1948 For Him Reveil watch. Deftly blending classic style and watchmaking prowess, Eterna’s newest watch is a statement of form and function. Each watch is powered by a rare movement, the 1475 caliber with alarm function. The vintage movements were discovered by Eterna and it was…
This year marks the 20th anniversary of Parmigiani Fleurier – a brand that is dedicated to superb Swiss watchmaking. Founded by Michele Parmigiani, a watchmaker and expert restorer of vintage timepieces, the brand is dedicated to exclusivity and design. To celebrate the 20-year mark, Parmigiani unveils the Kalpa Hebdomadaire Anniversary watch – a unique piece…
Vacheron Constantin has been very busy lately. Thus far this year the brand unveiled a totally revamped Overseas Collection, added special new models, including a World Time watch, and now unveils the Limited Edition Traditionnelle Day Date and Power Reserve watch — being released as a North American exclusive.Even better, the watch is in stores already.…
Get watch reviews, watch news and insights delivered directly to you bi-monthly.
No spam, easy unsubscribe, we don't share our lists.