NEWS
Hublot, Eden Rock

A lot of watch brands look at their best-selling timepieces when planning extensions to lines. This makes sense because if it sold great before, a new version should also sell like hotcakes. Sometimes, though, it isn’t just about focusing on new editions, but also on lifestyles. This is an area that Swiss watch brand Hublot…

How Astronomy Influences Horology And Timekeeping

Pendant alarm watch circa 1590 in the form of a sundial with compass for setting time. 

  Every year at the Salon International de la Haute Horlogerie (SIHH) exhibition in Geneva, the Federation of the Swiss Watch Industry creates a special exhibition around time and watches. Here, we take a look at one of our favorites: Horology, A child of Astronomy. In the world of horology, astronomy, the sky, and the stars have…

Read More →

Why More Watch Brands Are Opting For Summits Instead Of Watch Shows

Swatch Group Time To Move event.

Recently, LVMH announced that it will hold its first Group watch exhibition in Dubai in January of 2020. The company was fast to add that it was not leaving Baselworld, but rather offering a more timely showcasing of its products.  In my recent article on my PerfectTiming column on Forbes.com, I discussed why it is…

Read More →

Four Tips For Taking Care Of Your Mechanical Watch

watch crystals

 Purchasing a luxury watch can be an exciting time — whether it’s your first watch or your fifth watch. Once home, however, you will need to properly take care of your watch to give it a longer and healthier lifespan. While all watches need regular professional servicing, following these few tips can help you get the most…

Read More →

Understanding What Different Types of ‘Meters’ Mean In Watchmaking

Longines Telemeter Chronograph

In the world of watchmaking, the word  “Meters” seems to be somewhat overused — causing a little bit of confusion about what  a chronometer, a telemeter, pulsometer and other types of meter watches really are.    Here, we break it down to elementary descriptions for any novice. Meter: As a free-standing word, meters refers to a…

Read More →

Introducing The New $165,000 MB&F HM7 Aquapod Platinum Red

MB&F HM7 Aquapod Platinum Red

It was in 2017 that MB&F unveiled its first HM 7 Aquapod (jellyfish) watch in Titanium Blue that wowed the world . Later variations included Red Gold and Titanium Green variants. Now, the brand unveils this limited edition (25 pieces) horological machine: HM7 Aquapod Platinum Red and it is boldly beautiful.  Blue and green certainly make…

Read More →

In Stores Now: Hermès Galop d’Hermès Watch Collection

Galop d' Hermes

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Hermès has long been known for its artistic style and its equestrian roots. The brand began as a maker of saddles and equestrian leathers before expanding into other luxury leather goods and accessories. As such, the unveiling of its Galop d’Hermès…

Read More →

Breitling Unveils Premier Norton Edition Watch In Cooperation With Norton Motorcycles

Earlier this week in New York, Breitling celebrated the arrival of the all-new Breitling Premier Norton Edition watch at an exclusive event in New York. Also present were Breitling’s “Cinema Squad” member Adam Driver, Norton Motorcycles CEO Stuart Garner, and Breitling USA President Thierry Prissert.They even brought in — for the first time in the U.S.A.…

Read More →

Zenith Unveils El Primero Revival A384 Watch To Celebrate First Automatic Chronograph

Zenith El Primero A384 Revival Watch

(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of the famed El Primero chronograph caliber, and globally launched the El Primero Revival A384 watch. The new timepiece is an homage to the first El…

Read More →

How To Celebrate National Watch Day

Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

Read More →