NEWS
Tom Brady, IWC

Today, IWC Schaffhausen released a four-minute video starring the legendary quarterback Tom Brady. Brady, who became an IWC brand ambassador last year, plays himself in the movie– which is designed to showcase his passion and determination. The movie, Born of a Dream: A boy from San Mateo,  depicts Brady from his  childhood in San Mateo,…

Video: Thierry Collot Of Zenith Explains The El Primero Chronomaster 2

Zenith limited edition El Primero Chronomaster 2

Recently, we had some time to catch up with Zenith USA head, Thierry Collot, who took the time to explain the brand’s recently released El Primero Chronomaster 2 (available with either a blue or black bezel). The watch demonstrates the brand’s incredible accuracy in timekeeping and is an evolution of its El Primero mechanical caliber…

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Introducing the Longines HydroConquest Green

Longines HydroConquest Green

Last week in New York City, Longines unveiled some of its newest watches for the year, and green took center stage in the form of the new khaki-green colored HydroConqust Automatic watch. The diver’s timepiece  — water resistant to 300 meters — features a bold green dial, matching green polished ceramic bezel and green textured…

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IWC Unveils ‘Laureus Sport For Good’ Portugieser Hand-Wound Monopusher

IWC Schaffhausen Portugieser Laureus Sport for Good

Following in its “Laureus Sport for Good” partnership,  IWC Schaffhausen releases the all-new “Laureus Sport for Good” Portugieser Hand-Wound Monopusher Edition. The newest timepiece is created in a limited edition of just 500 pieces and features an engraving on the case back of the winning design from the brand’s annual drawing competition. The winning design…

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Introducing The Vacheron Constantin Egerie Collection Of Women’s Watches

Vacheron Constantin Egerie

Boldly moving forward in the world of women’s watches, Vacheron Constantin today unveils an all-new collection of women’s watches: Egerie.  The round watches — with diamond-bedecked bezels — are powered by in-house-made mechanical self-winding movements and offer design inspiration borrowed from the luxurious world haute couture. Each watch — and there are five different models…

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Video: Corum Teases ‘Risk Is The Reward’ Campaign, American Journalist Roberta Naas Weighs In

Corum, Roberta Naas

As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the daringness in design that has defined Corum since its inception in 1955.  To help tease the campaign, Corum asked particular journalists and personalities from around…

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Claude Meylan Unveils Mechanical Dream Tortue Lady For Valentine’s Day

Claude Meylan Tortue Valentine watch

  Sometimes it’s about the mechanics. Sometimes it’s about the shape. Sometimes, it’s a nice neat package all wrapped up into a dramatic presence on the wrist that has you drooling. That is exactly what the Claude Meylan  Tortue Lady watch is all about — and it is the perfect gift for Valentine’s Day. Even…

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Vacheron Constantin Announces Plans For Flagship New York City Boutique

Vacheron Constantin plans new New York City boutique

While the venerable brand Vacheron Constantin — the world’s oldest continually operating Swiss watch brand (founded in 1755) —  has a nice boutique on Madison Avenue in New York, it announces that it has plans to move. Beginning this year and hoping to open in Spring of 2021, Vacheron Constantin will upon a multi-level flagship store on bustling…

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Jaeger-LeCoultre Reverso Perfect Valentine’s Day Gift For Him Or Her

Jaeger-LeCoultre Reverso

Forget the candy and the over-priced dinner — maybe even the flowers. This year if you are looking for the perfect Valentine’s gift for the woman in your life — look no further than your wrist. Make her a nice candle-light dinner at home and slip a gorgeous and iconic Jaeger-LeCoultre Reverso watch on her…

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Hands On/Video: Oris Carysfort Reef Limited Edition 18K Gold Watch Benefitting Coral Restoration Foundation

Oris Carysfort Reef Limited Edition watch

This past weekend at the Ocean Reef Club’s All Charities Weekend,  a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s auctions in an effort to benefit the Coral Restoration Foundation’s efforts to restore the Carysfort coral reef. (The #2 watch will be auctioned at another…

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Why Corum Could Exist With Only The Golden Bridge Watch Line, But Why Would It Want To?

Corum Golden Bridge, Vincent Calabrese

Ever look at a brand and see so much diversity in creation that you feel as though the brand needs every collection to continue its successful path? I have. I was thinking just the other day about how Corum – a relatively young brand in the watchmaking world having just been founded in the 20th century…

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