Interviews with celebrities, watch brand ambassadors and watch brand executives.

Rolex New Guard Golfers Head Into The Open at Carnoustie

Carnoustie Golf Links in Scotland is the home of the 147th Open this week.

Beginning today and running until the 21st of July, the 147th Open at Carnoustie Golf Links promises to be challenging. In fact, the course on Scotland’s Angus coast is known as one of the toughest in the world, and is often referred to as “the beast.”  Partnering with the Open as the Official Timekeeper (since…

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Seiko and Rolex Brand Ambassadors, Djokovic and Kerber, Win The Championships at Wimbledon

Novak Djokovic takes the Grand Slam title at Wimbledon 2018. He is a Seiko brand ambassador.

It’s a wrap. The Championships at Wimbledon have new winners in the men’s and women’s singles and both are watch brand ambassadors. Novak Djokovic takes the Grand Slam title (his first since the 2016 French Open) for men’s singles, and Angelique Kerber takes the victory for women’s singles. Djokovic is a Seiko brand ambassador, while…

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Breaking News: Fiona Kruger Moves From Skulls To Chaos With New Chaos Mechanical Entropy Watch

Fiona Kruger Chaos Mechanical Entropy watch features a new movement, Chaos, by Agenhor.

Known for her intricate and exceptional Skull-shaped watches, Fiona Kruger could be called the queen of the skulls. Her watches – in several sizes – attract attention from across any crowded room thanks to the colorful and detailed designs of the open-worked skull that reveals the movement within. Thanks to this collection, which has been…

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Breaking News: Richemont Group Launches New Watch Brand Called Baume

The new Baume brand is considered genderless and utilizes only sustainable, recycled and up-cycled materials.

Yes, you heard right. The luxury Richemont Group has just launched a new watch brand — an affordable one at that. Yes, you also heard right, the new brand is called Baume — mostly because it was conceived of and begun under the auspices of its “mother” brand Baume & Mercier. Additionally, the new brand…

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Zeroing In On Watch Brand Trends, Challenges And Even Smart Watches

Roberta Naas (photo: Roger Ruegger)

Not too long ago, Fifty One East Magazine conducted an interview with ATimelyPerspective founder and editor, Roberta Naas, about the state of the watch industry. That  interview was published a few months ago. Today, we are happy to be able to bring those questions and answers about the industry to the forefront on ATimelyPerspective. This…

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Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

Armin Strom Pure Resonance Water watch, powered by the ARF 16 caliber, was unveiled at Watches & Wonders Miami.

Earlier this week, we spoke to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.  While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited…

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