Interviews with celebrities, watch brand ambassadors and watch brand executives.
Today, IWC Schaffhausen launched its newest video: a conversation between legendary NFL quarterback Tom Brady and Formula One great Sir Lewis Hamilton, The discussion, entitled Talking Big, is hosted by…
This summer, we brought our readers an interview with legendary quarterback Tom Brady, conducted after he had finished filming a movie with IWC called “Born of a Dream: A Boy…
When he first started his own watch brand, Meerson, fashion designer Alexandre Meerson knew exactly what he wanted to offer clients: Customized watches. In fact, he didn’t begin by creating…
Are you a watch r? A jeans r? A r of hand craftsmanship? All of these things come together in the newest Oris x Momotaro special edition watch. “Every pair…
With all of the social distancing necessary today, staying connected in other ways is ever important. To do that, TAG Heuer has just launched its third-generation Connected watch. The brand…
Late last year, I was invited by Corum to visit the Manufacture and take part in an unprecedented program. The brand was repositioning itself, establishing new marketing campaigns and ads,…
As Swiss watch brand Corum ramps up its product assortment and its messaging, the company is about to launch a new marketing campaign: Risk is the Reward. The campaign underscores the…
This past weekend at the Ocean Reef Club’s All Charities Weekend, a special numbered-edition of the all-new Oris Carysfort Reef Limited Edition 18-karat gold watch was included in the event’s…
HYT — the brand originally known as Hydromechanical Horologists — has turned a new corner in time. By going back to the drawing board and re-thinking its movements and technology,…
With November here, Oris stands behind men’s health. Some tout it as the month to grow a mustache, others say its just time to open up. Either way, the Movember…
Back in June during the Couture Time show, Oris brought me behind a black curtain in its exhibition space and showed me a top-secret virtual reality movie of its soon-to-be-released…
Just a few days after her fall off the stage in Vegas, Lady Gaga thus far seems to be doing ay. I remember when I saw her perform earlier this…
With its “One of Not Many” marketing campaign, Vacheron Constantin has been making some intriguing partnerships — and heads. One of its partners, Cory Richards, is a a National Geographic…
(This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com.) Just about a week ago in New York City, Zenith Watch Company celebrated the 50th anniversary of…
This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell…
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