True luxury allows for customization – a trend which esteemed watch manufacturer Parmigiani Fleurier plans to capitalize on with the new Bugatti Type 390 watch, created to commemorate the Bugatti…
A look at some luxury categories outside the watch industry that have collectors clamoring, including spirits, wine, cars, art, cigars and more

Introducing the Richard Mille RM 60-01 Les Voiles de St. Barth 2018 Automatic Flyback Chronograph Regatta Limited Edition Watch
Richard Mille says it like it is. He may give numbers to his watches, but their names are always pretty clear cut. Such is the case with the magnificent bright…
Despite Lack of Crowd Support, Patrick Reed, Hublot Brand Ambassador, Wins The Masters
For golf rs, this past week’s whirlwind at The Masters in Augusta, Georgia, left some people disappointed. As players headed into the finals, Rickie Fowler (a Rolex brand ambassador) was…
Would You Sail Solo Non-Stop Around the World With Just a Chronometer and Barometer?
Would you sail solo, non-stop around the globe with absolutely no electronic tools, no GPS, no satellite communication? I, for one, absolutely would not. However, the concept is a great…
Louis Moinet Creates Watches With Billion-Year-Old Meteorites: Fossils; Dhofar, Acasta
Einstein’s theory of relativity states that space and time are connected. As far as horology is concerned, the incorporation of extraterrestrial materials into the manufacturing of time pieces is a…
Storage Wars: The Best USB Keys From Baselworld 2018, And Why We Love Them
As mentioned when we reviewed the best and worst USB keys of SIHH 2018 earlier this year, we are in our sixth year of reviewing the storage devices that watch…
Baselworld 2018: Move Over Men, This Harry Winston Emerald Watch Is For Women
Every year we lo forward to the excitement at Harry Winston — where we witness the Histoire d’ Tourbillon and sometimes even the Opus. While the brand unveiled a lot of newness at Baselworld 2018,…
Baselworld 2018: TAG Heuer Unveils Carrera Heuer 02 Manufacture Movement
Here at Baselworld 2018, we got the chance to go hands on with the newest watch that houses the all-new Manufacture-made TAG Heuer 02 chronograph movement: TAG Heuer Carrera Heuer…
Baselworld 2018: Corum Teams With Artist Aleksey Saburov for New Heritage Hobo Coin Watch
Almost 50 years after being the first brand in the world to turn the famous $20 US Double Eagle coin into a cult timepiece, Corum unveils the newest generation: The…
Hublot Soccer Involvement Leads To Hublot Connected Watch: Hublot Big Bang Referee 2018 FIFA World Cup Russia™ (Price)
If you are a soccer fan, or in Europe, a footballer fan, then Hublot has you covered – in a way you probably never even imaged. Here in Baselworld today,…
Montegrappa Adds Fire To the Mighty Pen To Create Fortuna Blue Blazer (Video)
Forged in fire. That is the best description to fit the newest addition to Montegrappa’s incredible writing instrument series. This Italian writing instrument company was founded in 1912 and has…
Phillips To Auction $3Million+ Rolex Cosmograph Daytona “The Unicorn” Ref. 6265
What may well be the only known vintage Rolex Cosmograph Daytona in 18-karat white gold with white gold bracelet, “The Unicorn” Reference 6265, is going up for auction by Phillips…
Hands On With The New Bremont Endurance Watch, Tested On Location In Antartica By Explorer Ben Saunders
Last night in New York City, British brand Bremont held a grand unveiling event downtown on Lafayette Street, where the brand showcased its newest collections. We will bring you that…
Richard Mille, McLaren Automotive Unveil RM 11-03, First Co-Created Watch, At Geneva Motor Show (Price)
At the 88th Geneva International Motor Show this week, Richard Mille and McLaren Automotive unveiled their first co-created limited edition watch: the RM 11-03. This is the first Limited-Edition timepiece from…
TAG Heuer Unveils Aston Martin Special Edition Watches, Including Carrera Heuer 01 Aston Martin And TAG Heuer Formula 1 Aston Martin (Prices)
The International Geneva Car Show is in full swing, and that means that we will have a lot of car and watch announcements this week. So for those who…