It’s here. The all-new Ulysse Nardin #Freakmeout ad campaign for digital and makes its appearance this month worldwide. We recently wrote about the new campaign on our Perfect Timing column…
A look at some luxury categories outside the watch industry that have collectors clamoring, including spirits, wine, cars, art, cigars and more

Just In Time For Father’s Day: Grahame Fowler, Analog Shift Create Custom Accessories
Father’s Day is around the corner. Stop searching for a gift for Dad because AnalogShift has the answer thanks to its most recent, pretty incredible affiliation with Grahame Fowler to…
Build Your Own Mechanical Pendulum Clock
Via the National Clock and Watch Museum in Pennsylvania, we learned of a site called Clockworks, where – for those mechanically incd – can order all the makings to build…
Justify Wins The Triple Crown At Belmont Stakes, Timed By Longines
Justify, ridden by Mike Smith, made history on Saturday when the horse won the Triple Crown and the 150th running of the Belmont Stakes, where the event was timed by…
World Oceans Day: Rolex Defies the Elements, Goes Deep Into Ocean Exploration
Rolex has long been involved in the worlds of pioneering and exploration. This is the brand that has gone to the highest heights on the wrists of explorers conquering Mt.…
Cartier Named As Exclusive Jewelry Partner of Ocean’s 8 Movie With Rihanna, Anne Hathaway And More
“Last week at a gala event at the Cartier mansion in New York, the luxury brand announced its role as exclusive jewelry partner for Ocean’s 8. The Warner Bros. Pictures presents, in…
Watches and Jewelry Worn At The Royal Wedding Of HRH Prince Harry To Megan Markle
This article first appeared earlier in the week on our sister blog, Watch Seduction. “Everyone seems to have something to say about the Royal Wedding of HRH Prince Harry, Duke…
Piaget Launches Possession Campaign With Model Olivia Palermo
Over the many years that I have known Piaget and its marketing directives, I have witnessed the brand form lasting relationships with a host of celebrities and stars. In fact,…
Was $150,000 Paid For Urwerk Watch Worn by Robert Downey Jr. in Spider-Man Enough?
Just last week on my Perfect Timing column on Forbes.com, I wrote about the Urwerk watch worn by Robert Downey Jr. in the Spider-Man Homecoming 2017 movie — the Urwerk UR-110…
Artist Shepard Fairey Joins Hublot, Creates Big Bang Meca-10 Shepard Fairey Watch
Artist and activist Shepard Fairey joins forces with Hublot. For the complete story on the partnership, visit my Perfect Timing column on Forbes.com. In the meantime, we bring you the…
Actor Robert Downey Jr., AKA Ironman, Dons Devon Tread F1 Watch in Avengers: Infinity War Movie
A box office hit on its opening weekend, Avengers: Infinity War continues to attract s of the super heroes. In addition to the celebrities that are shining on the big screen in…
Behind The Scenes Of The 144th Kentucky Derby With Longines
This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact –…
Bulgari, Official Jeweler of Tribeca Film Festival, Unveils Two Films About Independent Women
Yesterday, the Tribeca Film Festival (TFF) came to a close. The highly successful event had a new feature this year. Bulgari was named the Official Jeweler of TFF — a…
Bulova Unveils “A History Of Firsts” Coffee Table Book By 10 Acclaimed Authors, Including Nile Rodgers
Let’s get something out of the way right up front. I am not new to authoring chapters or entire bos. In fact, I have written six bos on the history…
Patek Philippe Ref. 5270 Grand Complication, And Wempe Jewelers, On ‘Billions’
For those who are avid television watches, and importantly followers of the Showtime favorite Billions, if you were watching closely a couple of nights ago, you saw that a predecessor of one…