Jaeger-LeCoultre Reverso Tribute Calendar
Just last week, with the SIHH in full swing, a lot of great timepieces were seen and a host of wonderful interviews conducted. We will bring you much of the news from the exhibition and around the city in the coming weeks — keeping in mind that much of what we are bringing to you here — in terms of product — will not make its way to the US retail market until summer and early fall.
We have already noted that this will be a big year for Jaeger-LeCoultre, which celebrates the 85th anniversary of the famed Reverso. Just before the exhibition, we brought you a slideshow of some of the new pieces based on historic models here. Now, we bring you a quick “Three Questions” Q&A with international CEO of the brand, Daniel Riedo, as taken from a much more in-depth interview conducted with him by our colleagues at MPPArabia, publishers of Arabian Watches and Jewellery.
Designing the Reverso Tribute Calendar
What are your brand’s “star” novelties for the SIHH 2016?
“We celebrate the 85th anniversary of the iconic watch, the Reverso. In 2016 we introduce three stylistic expressions – Reverso Classic, Reverso Tribute for men and Reverso One for women – with their own distinct worlds and aspirations. The star model of SIHH is the Reverso Tribute Gyrotourbillon, a new spectacular tourbillon design in a movement embellished with engraving and guilloche motif.”
What are the foreseen trends and directions with watches in 2016?
“Classic, understated watches, preferably in discreet materials such as platinum, white gold or steel. Fundamentally, customers are looking for an exclusive, surprising and timeless object. These elements may be expressed through a vintage-inspired dial, colourful dials revealed only on demand, a case with an iconic design such as Reverso, a discreet function such as the True Second function of the Geophysic watch, as well as through useful functions that are both more ergonomic and expressed in an artistic manner. Greater attention is also paid to reliability and quality so as to be able to enjoy the watch on a daily basis and over the long term.”
1933 Reverso with blue lacquer dial
What are your brands priorities for 2016?
“2016 is a big year for Jaeger-LeCoultre, this is the year during which we will celebrate our Reverso, this is our Icon and we have prepared many surprises which I am sure watch lovers will appreciate. But as every year, we never stop to invent, create and develop to prepare the future. We are continuously pushed forward by our clients. They want to live intensely and they drive us to more appeal, creativity and surprises. Our Maison which has been in business for almost two century is well equipped to do so. . . . Luxury is time and space; it is an experience, an emotion. Our passion is to spark this emotion in the heart and eyes of our … clients for the years to come.”
