NEWS
Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

How Omega Watches Times the Rio 2016 Summer Olympic Games

Earlier this week we brought you a look at a number of watch brands with brand ambassadors competing in the Rio 2016 Summer Olympic Games. What we didn’t’ bring you were the details of how Omega, the official timekeeper of the event, times those Games to perfect precision. It’s a mind-blowing science of technology, numbers…

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TAG Heuer Teams with Dartfish to Unveil Pocket Pro Video Analysis and Timing System

In an interesting new partnership, TAG Heuer has teamed with Dartfish to bring to market the smallest and smartest video analysis and timing system package for sports training: the Pocket Pro. The Pocket Pro combines Darffish’s analysis systems with a true stop watch to offer a sports training tool that is unparalleled on the market today. The innovative…

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Hublot Unveils Classic Fusion Chronograph Chelsea FC in Time for Olympic Games

With the Olympics upon us – in which soccer plays a role – Hublot’s recent unveiling of a new timepiece to honor the world-renowned British soccer team, Chelsea Football Club, was particularly timely. Last week, Hublot and Chelsea FC hosted an exclusive event in LA to celebrate the launch of the new Classic Fusion Chronograph…

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A Quick Look at Rio 2016 Summer Olympics and Athletes’ Watches (Omega, Richard Mille, Hublot, Montblanc, etc.)

Friday marked the official opening of Rio 2016 and despite the city not being ready—the start has come. With it, come a host of athletes – many of whom are also brand ambassadors for a variety of watch companies (including, Hublot, Montblanc, Rolex, Richard Mille, etc.), and we will have our eyes on them over…

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Commentary: Swiss Watch Industry Still Ticking Despite Decline

Just about a week ago, Bloomberg published a very good article about the decline of Swiss watch exports and the factors influencing this fall. The article came on the heels of the release of industry export numbers by the Federation of the Swiss Watch Industry. Certain other online publications and blogs referenced the story in…

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Why the Nearly $12,000 IWC Pilot’s Watch Timezoner Chronograph is a Winner

Earlier this year at SIHH, IWC put a strong emphasis on its entire Pilot’s Watch collection, releasing some pretty impressive, vintage-inspired pieces. The one that stands out in our minds – and is coming to stores now — is the Pilot’s Watch Timezoner Chronograph. A sure-fire collector item with a big reach for today’s consumers,…

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Fast Focus: Get Adventurous with Jaeger-LeCoultre Master Compressor Chronograph Ceramic Watch

This year Jaeger-LeCoultre brings its much-loved Master Compressor to all new heights with the sporty yet stealth-looking  Master Compressor Chronograph Ceramic. The 46mm case is crafted of high-tech ceramic and is fitted with a high-tech strap. The watch offers chronograph function, date, second time zone, hour, minute, day/night indicator and chronographs. It is power d…

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Monday Cheers! American Whiskey at its Finest, and the Virgil Kaine Lowcountry Hurricane Cocktail Recipe

With August upon us we enter what may be the hottest month of the year. So, cooling off and relaxing this month is in order (especially for the Swiss who are celebrating the country’s birth today). One brand that has ideas on how to do that is a new American-made blended whiskey brand: Virgil Kaine…

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Rory McIlroy, Sergio Garcia Join Omega for Planet Omega Ribbon Cutting at 98th PGA Championship

It officially started yesterday: the 98th PGA Championship at Baltusrol, Springfield, NJ. With a $10 million purse, the PGA Championship has drawn top golfers from around the world. While many of them are also watch brand ambassadors, the brand that garners the most attention at the PGA Championships is Omega, which serves as the Official…

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Philippe Leopold-Metzger, CEO of Piaget, Talks About the Significance and Design of the Piaget Polo S Line

Recently Piaget unveiled its newest Piaget Polo S watch in New York, where we also had the opportunity to talk to global CEO, Philippe Leopold Metzger about the launch of the new line that is created only in stainless steel and that represents a new opening price point for the brand. Consisting of five models,…

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