NEWS
Hublot, Choupette

Hublot has never played it safe. While other watch brands toast milestones with limited editions and gala events, Hublot celebrates 20 years of the Big Bang with a cat. But not just any cat—Choupette, the late Karl Lagerfeld’s famously spoiled fe, now stars in the brand’s boldest campaign yet. Called “Own It,” the new campaign…