NEWS
Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

A Moment in Time: Exclusive Interview with Karl-Friedrich Scheufele, Co-President of Chopard

Recently, Chopard inaugurated its state-of-the-art service center in Miami. We wrote about it here. During that event, Karl-Friedrich Scheufele shared his thoughts in an exclusive Q & A on the brand’s progress and on his favorite timepieces. ATP: Who is the Chopard Customer? “We have found that there are two types of customers. Those who…

Read More →

More than $5 Million Raised for Only Watch –but Only One Brought in Big Bucks – Patek Philippe Titanium Watch Steals the Show

If you were off enjoying the weekend – good for you. We tweeted and posted on facebook a variety of results for the weekend’s Only Watch 2013 auction held in Monaco – in which 33 unique timepieces were donated by brands and offered for sale to bidders around the world in support of Duchenne Muscular…

Read More →

Full Details on the Audemars Piguet LeBron James Watch, and a Few Words with James

Friday night in Miami, Audemars Piguet sponsored a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. We gave you a quick peek at that watch Friday night here.  Now we bring you more detail…

Read More →

Breaking News: Audemars Piguet Unveils LeBron James Watch

Just this evening in Miami, Audemars Piguet is sponsoring a mega event for the launch of the brand’s new LeBron James limited edition watch created in cooperation with brand ambassador and Four-time MVP Miami Heat basketball player LeBron James. A brand ambassador for a couple of years now for Audemars Piguet (you can read about…

Read More →

Baume & Mercier’s Amazing Women’s Watches: Linea “Day and Night”

Since its inception Baume & Mercier has understood and catered to women as well as men. The brand has repeatedly unveiled feminine, elegant timepieces that are perfect for women. Today, especially, as women multi-task, Baume & Mercier understands their needs, and offers the Linea line with interchangeable straps. Now, the company brings the Linea to…

Read More →

Chopard Opens Miami Service Center, Vows 10-Day Turnarounds

Everyone familiar with luxury timepieces knows that service is an integral part of the purchase. (In fact, we covered that subject recently here.) Chopard, however, has taken the concept of service to an all-new level by building an 11,000-square-foot state-of-the-art service center the Miami suburb of Coral Gables.   We had the distinct pleasure of…

Read More →

Congratulations Oracle Team USA Wins America’s Cup 2013

In what many are calling the sports’ world’s biggest turnaround, Oracle Team USA has captured the 34th America’s Cup title – triumphantly – in a 9-8 win over Emirates Team New Zealand. Just one week ago, the score was Emirates 8 and Oracle 1 – yes- a major turnaround. Both teams fought hard and gracefully…

Read More →

New York, Antiquorum Preview of Only Watch Timepieces

Just last week in New York City,  Antiquorum  Auctioneers U.S. held its US-exclusive preview of the 33 unique watches – each made especially for the auction —  that are being auctioned this weekend in the upcoming   Only Watch auction  on September 28 at the Only Watch 2013 charity event in Monaco.  All proceeds from the…

Read More →

Parmigiani Fleurier Ovale Collection on the Market

Late last spring in St. Tropez, Parmigiani Fleurier unveiled its new Ovale Collection with quite a bit of fanfare. For those who are familiar with wonderful watches of yore, the Ovale series is based on an unusual watch, circa 1800, an oval watch with telescopic hands that Michele Parmigiani had the privilege of restoring. We…

Read More →