NEWS
Turn your watches and clocks ahead by one hour at 2:00 this Sunday morning for the start of Daylight Saving Time. (Photo: R. Naas)

OK folks, get your wallets out. Today — June 19 —  is National Watch Day. That’s right … National Watch Day. I believe its origin lies with Nordstrom, which — about four years ago — coined the term. While the original concept was to celebrate the history and design of watchmaking, it was truly most…

Actor Robert Downey Jr., AKA Ironman, Dons Devon Tread F1 Watch in Avengers: Infinity War Movie

Devon Tread F1 watch worn by Robert Downey Jr. in the Avengers: Infinity War movie.

A box office hit on its opening weekend, Avengers: Infinity War continues to attract loves of the super heroes. In addition to the celebrities that are shining on the big screen in the Marvel Studios film that witnesses Iron Man, Thor, the Hulk and all of the other Avengers uniting to fight one of the most powerful…

Read More →

Behind The Scenes Of The 144th Kentucky Derby With Longines

Justify, ridden by jockey Mike Smith, wins the 144th Kentucky Derby, the wettest in history, on Saturday, May 5, 2018, at Churchill Downs in Louisville, Ky. Longines, the Swiss watch manufacturer known for its luxury timepieces, is the Official Watch and Timekeeper of the 144th annual Kentucky Derby. (Photo by Diane Bondareff/Invision for Longines/AP Images)

This past weekend I had the wonderful fortune of being invited by Longines to the famed Kentucky Derby. In the middle of America – Louisville, Kentucky, to be exact – I would get to sport grand fascinators and hats, drink mint juleps (the official cocktail of the Derby) made with Woodford Reserve bourbon (one of…

Read More →

Hands On With The Mesmerizing Corum Bubble Central Tourbillon Watch (Video)

Corum Bubble 27mm Central Tourbillon (Swoosh) watch.

There were some really interesting new tourbillons watches introduced at Baselworld this year, but one of the outstanding watches comes in the form of a  beloved Corum Bubble: the Corum Bubble Central Tourbillon (aka, Bubble 47 Swoosh). The Bubble, for those who may not know, is an iconic watch with half-a-sphere raised sapphire crystal that…

Read More →

Introducing — And Hands On With — The Incredible New Bovet Recital 22 Grand Recital $470,000 Watch

The three-dimensional aspect of the Bovet Recital 22 Grand Recital watch is beautifully visible via the sapphire crystals.

Once again the independent Swiss watch brand Bovet 1822 brings us one of the most spectacular watches of the year in the all-new Recital 22 Grand Recital watch. Several years in the making the nearly half-a-million-dollar watch holds five patents. An exemplary masterpiece of innovation and craftsmanship, the watch displays the sun, moon and Earth…

Read More →

Zeroing In On Watch Brand Trends, Challenges And Even Smart Watches

Roberta Naas (photo: Roger Ruegger)

Not too long ago, Fifty One East Magazine conducted an interview with ATimelyPerspective founder and editor, Roberta Naas, about the state of the watch industry. That  interview was published a few months ago. Today, we are happy to be able to bring those questions and answers about the industry to the forefront on ATimelyPerspective. This…

Read More →

Bulgari, Official Jeweler of Tribeca Film Festival, Unveils Two Films About Independent Women

Bulgari released a film called "The Litas" about women belonging to this motorcycle club, for Tribeca Film Festival.

Yesterday, the Tribeca Film Festival (TFF) came to a close.  The highly successful event had a new feature this year. Bulgari was named the Official Jeweler of TFF — a role that did not exist before. Additionally, the brand created and released two movies during TFF that honor the independent spirit of women and that…

Read More →

Bulova Unveils “A History Of Firsts” Coffee Table Book By 10 Acclaimed Authors, Including Nile Rodgers

"Bulova: A History of Firsts" published by Assouline, edited by Aaron Sigmond and written by 10 contributing authors.

Let’s get something out of the way right up front. I am not new to authoring chapters or entire books. In fact, I have written six books on the history of timekeeping and on timepieces. Additionally, I have contributed chapters to several Group-Authored books, including one celebrating the history of Glashütte Original. Now, however, I…

Read More →

Behind The Scenes: Independent Watch Brand Armin Strom’s Watchmaking Facilities (Video)

Armin Strom Pure Resonance Water watch, powered by the ARF 16 caliber, was unveiled at Watches & Wonders Miami.

Earlier this week, we spoke to our good friends and colleagues over at TheWatchesTV, who gave us permission to use a few of their wonderful videos here on our site.  While we won’t do this often, we can’t help but get excited about a walk through a Manufacture captured on video. Recently, when MAD visited…

Read More →

Does Anyone Have A Score Card For The Revolving Doors Of The Swiss Watch Industry?

Richemont headquarters, SWitzerland.

Well, I  am not going to sugar coat this. The Richemont Group is making some more changes in the ranks, and one or two of them are quite interesting.  Alain Zimmermann, long-time CEO of Baume & Mercier will be stepping aside in June as he heads into a newly created Richemont Corporate position as head…

Read More →

Introducing An American Special: The A. Lange & Sohne Saxonia Annual Calendar U.S. Boutique Edition (Price)

A. Lange & Sohne Saxonia Annual Calendar US Boutique Exclusive

Easily one of the best-selling timepieces for German watch brand A. Lange  & Sohne is the incredibly beautiful Saxonia Annual Calendar watch.  Since it was first introduced to the world eight years ago in 2010, this model has been a benchmark in the realm of calendar watches thanks predominantly to its oversized date feature. Now,…

Read More →