NEWS
Timex Unveils Teslar

This article by Roberta Naas first appeared in her Perfect Timing column on Forbes.com. In today’s world where magnetic fields surround us in our every day life — from cell phones and covers, to microwaves and even the upcoming 5G — the World Health Organization estimates that approximately 30% of the population (in first-world countries)…

Suck it Up, Guys. This One is for the Women: Introducing the Audemars Piguet Diamond Punk

It isn’t every day someone calls you a punk and you are proud of it … especially if you are a luxury watch company. However, Audemars Piguet is proud of the term — since the brand just unveiled its Diamond Punk secret watch earlier this year in two breathtaking renditions. These watches recently made their…

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Time and Tides: Celebrate Earth Day with Jaeger-LeCoultre and UNESCO New Video of Glacier Bay National Park (video)

Today we celebrate the 45th Earth Day.  As such, in New York, Jaeger-LeCoultre and UNESCO also celebrate in a big way, and if you are in New York this week for Madison Avenue Watch Week, you will want to pay a visit to the Jaeger-LeCoultre boutique (801 Maidens Ave (near 62nd Street) for a first-hand look at…

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Omega Speedster Professional Watch Owned by Astronaut Alan Bean Sells for $50,000

Earlier today, the seventh annual Space History auction from Bonhams took place — on the very same date that marks the 50th anniversary of America’s first spacewalk. Among the many rare and coveted items up for auction was astronaut Alan Bean’s 18-karat gold Omega Speedmaster Professional watch.  The timepiece fetched $50,000. During the Apollo 12 mission, Captain…

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Ritmo Mundo Scores Big: Signs on Tennis Star Petra Kvitova

RItmo Mundo has done it again: gotten involved in sports sponsorships and added a new global brand ambassador that no one would have suspected: two-time Wimbledon Champion, Petra Kvitova.  Kvitova, a 25-year old star who mader her mark in tennis just a couple of years ago, has agreed to a multi-year contract with Ritmo Mundo,…

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Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering…

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Imagine a Time When Your Jewelry Tracks Your Activity: Introducing Swarovski Activity Tracking for Women

This entire past week, we devoted time to covering the smart watch, the connected watch and the activity watch – in all its versions. This type of technology is here to stay, and is infiltrating more and different walks of life. In fact, at BaselWorld 2015, Swarovski, the brand devoted to creating stunning branded Austrian crystal…

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Apple Watch Pre-Orders Soar, But Can It Deliver?

As we wrap up our week-long look at SmartWatches from traditional watch brands, we think it is only fitting to take a look at the leader of the SmartWatch pack from the technological side: the Apple Watch. Yes, one of our contributors and a true watch lover has pre-ordered his Apple Watch, as have many tech-savvy followers…

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Breitling’s B55 Connected Chronograph Smart Watch Brings the Watch Functions to the Phone

Out of all of the new tech-integrated watches released by traditional brands, Breitling’s B55 Connected Chronograph (announced at the 2015 BaselWorld) is perhaps one of the most exciting ones. Mostly because it is a fun watch that has a very authentic feel to it in both design and function. The brand has embraced an ultra-technical look…

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Affordable Watches: SmartWatch meets Fashion Watch, Introducing Guess Connect

Smartwatch Week continues as take a look at  the Guess Connect watch. With this watch, we continue to see a recurring pattern of partnerships between traditional watchmakers and more tech-savvy brands. In this case, Guess has teamed up with Martian Watches, an award-winning developer of fashionable smart watches. It is an interesting partnership that yields a very Guess-like…

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