Ritmo Mundo Scores Big: Signs on Tennis Star Petra Kvitova

 |  April 20th, 2015

RItmo Mundo has done it again: gotten involved in sports sponsorships and added a new global brand ambassador that no one would have suspected: two-time Wimbledon Champion, Petra Kvitova.  Kvitova, a 25-year old star who mader her mark in tennis just a couple of years ago, has agreed to a multi-year contract with Ritmo Mundo, which will utilize her for social media, marketing and advertising.Kvitova has won Wimbledon twice and holds an impressive roster of more than 15 different titles in the WTA (Women’s Tennis Association).The announcement was made today by IMG, a global leader in sports, fashion and media. Ritmo Mundo is no stranger to sports. The brand has been actively involved in IndyCar racing for just about eight years,…

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Be Among the First Consumers to See this Year’s Top Watches — Don’t Miss Madison Avenue Watch Week this Week in NY

 |  April 19th, 2015

This week in New York City, you can be among the first consumers ever to see, touch and try on some of the hottest watches of the new year. All week long, top Madison Avenue watch boutiques are showcasing new products that are just arriving in stores this spring and summer. Additionally, some brands are offering watchmaking demonstrations, and a few other notable special events — all to please the watch lover in you.  Indeed, this year’s Madison Avenue Watch Week boasts an impressive roster of watch brands on a 12-block stretch of Madison Ave that runs from 57th street to 69th street. Who’s involved in the haute horology line up?   A. Lange & Söhne, Chopard, David Yurman, de Grisogono, Fabergé, F.P. Journe,…

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Imagine a Time When Your Jewelry Tracks Your Activity: Introducing Swarovski Activity Tracking for Women

 |  April 18th, 2015

This entire past week, we devoted time to covering the smart watch, the connected watch and the activity watch – in all its versions. This type of technology is here to stay, and is infiltrating more and different walks of life. In fact, at BaselWorld 2015, Swarovski, the brand devoted to creating stunning branded Austrian crystal works of art, fashion and jewelry, unveiled its Activity Tracking Jewelry line – to add a touch of glamour to the wearable technology world. The Activity Tracking Jewelry collection – hitting stores this month – combines fashion and function thanks to a partnership between Swarovski and California-based technology company, Misfit. The jewelry tracks activity, sleep, steps taken, calories burned, distance, and more. At a glance,…

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Apple Watch Pre-Orders Soar, But Can It Deliver?

 |  April 17th, 2015

As we wrap up our week-long look at SmartWatches from traditional watch brands, we think it is only fitting to take a look at the leader of the SmartWatch pack from the technological side: the Apple Watch. Yes, one of our contributors and a true watch lover has pre-ordered his Apple Watch, as have many tech-savvy followers of ours — demonstrating that a love of technology and traditional watches are not mutually exclusive. And, as the pre-orders for this device rise into the millions, we can’t help but wonder just what kind of impact it will have on our daily lives and on society for that matter. We will certainly see a generation more connected than ever before. With the Apple Watch, it seems…

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Breitling’s B55 Connected Chronograph Smart Watch Brings the Watch Functions to the Phone

 |  April 16th, 2015

Out of all of the new tech-integrated watches released by traditional brands, Breitling’s B55 Connected Chronograph (announced at the 2015 BaselWorld) is perhaps one of the most exciting ones. Mostly because it is a fun watch that has a very authentic feel to it in both design and function. The brand has embraced an ultra-technical look that is in keeping with its image, and then enhanced it with the connectivity needed to bring it to the new Smart watch level. The design of the B55 Connected is uniquely identifiable with its titanium casing with a black carbon-based coating and black dial. Fashioned with a blue wireless symbol and blue strap, the B55 is a redesign of the brand’s 2014 Caliber 50. However, Breitling…

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