Fast Focus: Race to the Edge with the Incredibly Daring Ritmo Mundo

We have written about this great affordable brand for years. Ritmo Mundo is just plain hot — and unstoppable. Long involved in racing, the brand recently signed some pretty impressive long-term contracts — and  launched a great new line: the Ladies Racer Collection. The series of watches with high-polished 36mm cushion-shaped cases and a variety of strap…

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TAG HEUER Won’t Renew Maria Sharapova Contract at this Point in Time

It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed a doping test at the Australian Open. According to Sharapova, the substance is one she has been taking for nearly a decade for different health…

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Richard Mille Goes Full Speed Ahead with Auto Racing Partnerships with Aston Martin, McLaren Honda and Haas F1

By Ryan Walsh It’s been a busy time for  Richard Mille, as the brand has put forth a lot of exciting news regarding hitting the fast track. Since its inception nearly 15 years ago,  Richard Mille has never fell short when it comes to creating truly unique timepieces that can be easily distinguished from other brands. Not much…

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Luxury Watch Brands Race to Keep Pace with Today’s Cars — Meet the Oris Williams Engine Watch

Watch brands have aligned themselves with various sports and hobbies for decades, but easily one of the fastest-growing fields is the world of automobiles, where sleek design, ultra lightweight materials, and close attention to precision timing are at the forefront.  Now, several top watch brands take a closer look at auto inspirations and unveil sleek new car-inspired…

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Always Dream of Designing Your Own Watch? Here’s Your Chance with the new Jaeger-LeCoultre Atelier Reverso Program

Recently, in an article I wrote for Elite Traveler magazine, I discussed the fact that in the world of watchmaking, “a visionary and pioneering spirit has become the ubiquitous hallmark of upper echelon brands.” The concept here is that as more and more brands cater to the needs of their customers and potential customers, they…

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Was the New Panerai PAM578 Titanium Tourbillon Special Edition Really a 3D Printed Watch?

Just last month, our colleagues over at Panerai Central  — who cover everything  Panerai in brilliant style — wrote about the brand’s use of what  3-dimensional printing for the most recently released PAM578 Titanium Tourbillon Special Edition. Three-dimensional printing has made a big impact in  the watch industry over the past few years, but in this newest…

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