Spring Ahead: Daylight Saving Time Starts this Weekend, Change Those Clocks (and Watches)

At 2:00 a.m. on Sunday, March 13 (or before you go to bed on Saturday night, March 12 (tonight)), remember to turn your clocks forward by one hour — for Daylight Saving Time adjustments. The reason we practice or implement Daylight Saving Time is somewhat obscure. Some say it is practiced in an effort to save energy,…

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Fast Focus on Car Week: Meet the Breitling for Bentley B05 Unitime Midnight Carbon Watch

Long a partner with Bentley, Breitling has steadily been moving the needle further along when it comes to blending the famed auto brand with sleek new materials. At this year’s BaselWorld 2016 exhibition, the brand is unveiling watch that demonstrates that marriage: the Bentley B05 Unitime Midnight Carbon watch. Available in a limited edition black…

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Car Week: Zenith Partners with Sports Car Vintage Racing Association, Unveils El Primero Chronomaster 1969 SVRA

By Ryan Walsh From the time cars were produced, there has been competition between others, where time was the judge. Timepieces and automobile racing always have and always will go hand in hand. On February 18th, Zenith and the Sportscar Vintage Racing Association (SVRA)  launched their partnership together. The event was aptly held at the…

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Fast Focus: Race to the Edge with the Incredibly Daring Ritmo Mundo

We have written about this great affordable brand for years. Ritmo Mundo is just plain hot — and unstoppable. Long involved in racing, the brand recently signed some pretty impressive long-term contracts — and  launched a great new line: the Ladies Racer Collection. The series of watches with high-polished 36mm cushion-shaped cases and a variety of strap…

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TAG HEUER Won’t Renew Maria Sharapova Contract at this Point in Time

It happened once before to this great brand: an ambassador athlete caught in the not-so-favorable spotlight. Recently, tennis great Maria Sharapova –28 year old with 35 career singles titles –failed a doping test at the Australian Open. According to Sharapova, the substance is one she has been taking for nearly a decade for different health…

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Richard Mille Goes Full Speed Ahead with Auto Racing Partnerships with Aston Martin, McLaren Honda and Haas F1

By Ryan Walsh It’s been a busy time for  Richard Mille, as the brand has put forth a lot of exciting news regarding hitting the fast track. Since its inception nearly 15 years ago,  Richard Mille has never fell short when it comes to creating truly unique timepieces that can be easily distinguished from other brands. Not much…

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