If you haven’t noticed, today is Force Friday — when all the toys and other merchandise surrounding the new Star Wars: The Force Awakens movie goes on sale. The…

Introducing the Ulysse Nardin Blue Ocean Marine Watch
Ulysse Nardin — a brand we write about often here since it is a cutting-edge brand wrought with innovative timepieces — unless the newest Marine Diver watch: The Blue Ocean. The…
Petra Kvitova Shares Views on Time, Tennis and Ritmo Mundo During the US Open Tennis Championships
With the US Open in full swing, we here at ATimelyPerspective have been bringing you some close-up los at tennis stars and watch brands, and the synergies between them. We…
Audemars Piguet Hosts Grand Slam Pre-US Open Tennis Championship Event in NYC with Serena Williams, Stan Wawrinka
Last week, I had the grand experience of joining Audemars Piguet on the High of The Standard hotel in New York, where the brand hosted a ed doubles virtual tennis tournament and…
Up Close with the All-New Cle’ de Cartier Collection
Earlier this year at the SIHH in Geneva, Cartier made another unprecedented move. The brand introduced an all-new watch : Cle’ de Cartier. It is the brand’s first new preconceived…
Up Close with the Harry Winston Histoire de Tourbillon 6
Harry Winston regularly wows the watch world with its innovation and technical prowess. This year, with the Histoire de Tourbillon 6, the watch brand once again pulls out all the…
Meet the Carl F. Bucherer Manero Tourbillon Limited Edition 2015 Watch — in Stores Now
Carl F. Bucherer is one of those quiet giants. The privately owned business, based in Lucerne, Switzerland, regularly turns out timepieces that deftly blend elegance and technical prowess. More than 125 years old, this brand…
Announcing the Winners of the Rolex Monterey Motorsports Reunion and Pebble Beach Concours d’Elegance — with Rolex
You may have noticed that since last Friday, we have been covering the Monterey Classic Car Week — a vintage car haven — on a daily basis. Today we bring you…
Pebble Beach Concours d’Elegance 2015, and Rolex Monterey Motor Sports Reunion Come to Close
Today marks the Concours d’Elegance in Pebble Beach and the conclusion of the Rolex Monterey Motor Sports Reunion, ending Monterey Classic Car Week — one of the most exciting weeks in…
A Look at The Quail, A Motorsports Gathering, 2015- Sponsored by Rolex
This is the much-anticipated action-packed automotive weekend of the year – taking place in Monterey, California, since Thursday and culminating in the Pebble Beach Concours d’ Elegance tomorrow. On Thursday,…
Time On Your Side – We Got an Extra Second and Didn’t Know It
Not too long ago, on the night of June 30th (stretching into July 1), a “leap second” was added to time. It is the 26th such “second” added to the “clock” since…
Patrick Dempsey, TAG Heuer Brand Ambassador, Talks Time and Racing
Recently, on our “Perfect Timing” column on Forbes.com, Roberta Naas wrote about her encounter during the Indy 500 with actor-turned-racer Patrick Dempsey. Here, we bring you an excerpt from that story,…
Louis Moinet Derrick Gaz Offers Pipeline to Time
We’ve written about Louis Moinet here before. This is a brand that celebrates individuality with watches so unique and epic in their technical and aesthetic presentation that you can’t…
James Bond Wears Vuarnet in Spectre Film
James Bond (actor Daniel Craig) has a lot of equipment that suits his style, including Omega watches and Aston Martin cars. Now, the character has updated his sun specs –…
NAWCC Exhibit Demonstrates how James Bond, Agent 007 Appearing Soon in Spectre, Embraced the Quartz Watch Era
Later this year, the new James Bond movie Spectre will premier. It is the 24th James Bond film being produced by Eon Productions, and features Daniel Craig as Agent 007.…