This past weekend in Annapolis, Swiss watch brand Ulysse Nardin unveiled its new Marine Torpilleur Military Semper Fortis US Navy edition watch that celebrates the brand’s long-standing partnership with the US Navy by supplying on-board deck chronometers. The relationship began in 1905, when the Washington Naval Observatory devised a competition for ‘Precision Torpedo Boat Timepieces’ in an effort…
In our ongoing effort to answer reader inquiries, we find a lot of questions about why rubies are used in watch movements. Here, we explain what rubies inside a watch movement are all about. Essentially, rubies inside watch movements act as ball bearings and eliminate friction. Unless a new watch utilizes high-tech ceramic ball bearings…
Last week at the Cartier Fifth Avenue Mansion in New York City, the brand unveiled the Cartier Precious Garage boutique “experience” concept. I covered the event and the concept, as well as the new jewelry the concept was built to honor, on my Perfect Timing column on Forbes.com. Here, we bring you that article. “The…
Currently, I am in London with Vacheron Constantin, where the brand is making a host of important announcements. In addition to launching a highly relevant new brand advertising campaign (more details when we get back), and in addition to unveiling a partnership with the famed Abbey Road Studios (more on that, too, when we return),…
Ralph Lauren, who this year celebrates the 50th anniversary of his iconic brand, unveils a very exclusive new watch collection geared for lovers of fine Swiss mechanics and incredible American western style: Ralph Lauren American Western Watch collection. With retail prices ranging for $24,000 to $58,000, the collection is pretty much going to be tailor…
Beginning Tuesday, September 11 in London and running through September12, Dubai Watch Week and Christie’s auction house are co-hosting the first international chapter of the Horology Forum. The event marks the continuum, of sorts, of the Dubai Watch Week platform dedicated to preservation of the watchmaking culture, that was founded in 2015 by Ahmed Seddiqi…
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