Louis Moinet Set To Launch Immersive ‘Discovery Days’ Event

Louis Moinet founder Jean-Marie Schaller.

  Swiss independent watch brand Louis Moinet is one of the more creative brands on the market. This is the company that brought us the first-ever oil derrick watch with moving automated derrick. It is the brand that brings us dinosaur fossils as dials, as well as other antique and space-age dial materials. Inventor of…

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Introducing the Jaeger-LeCoultre Master Control Date And Calendar Watches

Jaeger-LeCoultre Master Control Calendar

It was almost 30 years ago in 1992 that Jaeger-LeCoultre unveiled its Master Control watches and they were an immediate hit. I remember because I was covering this industry (as the first female watch journalist in America) at the time. The line was marked by its aura of technical mastery and sophisticated style. Now, via…

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Introducing The New A. Lange & Sohne Odysseus — The First-Ever Lange With Rubber Strap

A. Lange & Sohne Odysseus white gold watch

Tomorrow would have been the official opening of Watches & Wonders Geneva (previously SIHH) had it not been for COVID-19. So, instead, we are witnessing the digital launch of many of the newest 2020 watches. This makes it very difficult to be 100 percent on target with reviews, as we have not gotten to see…

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Introducing The DeBethune DB28XP Ultra Thin Watch That Celebrates 10th Anniversary of DB28

DeBethune DB28XP

When it made its debut 10 years ago, the DB28 watch from independent Swiss brand De Bethune turned heads. Lots of them. The revolutionary design had people talking. Now, the brand celebrates the 10th anniversary of that iconic watch and unveils three new pieces. Perhaps top among them is the DB28XP that most closely recalls…

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FHH Launches Digital Platform For Watches & Wonders Geneva: Watchesandwonders.com

FHH, Watches & Wonders

Earlier this week on my column on Forbes.com, I posted that, beginning April 25 — the day that would have been the opening day of  Watches & Wonders Geneva 2020 — the Federation de la Haute Horlogerie (the organizers of the show)  will go live with a digital platform for the brands to showcase their watches,…

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Breitling Superocean Heritage ’57 Capsule Collection Highlights Surfing Vibes

Breitling Superocean Heritage '57

Surfer-inspired Superocean Heritage ’57 If you know fashion, you know capsule collections are a great way to introduce small runs of fun product without taking a big risk. Not too many watch brands create capsule collections, though, except for Fendi, which is great at it. More and more, though, it is becoming a trend in…

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