We hear all the time about retailers adding space to their stores, adding boutiques and free-standing brand-specific stores, but this one is a first. Stephen Silver has leased all of the space in the newly built $100+ million Silicon Valley complex in Menlo Park, CA, that he plans to lease to brands that can fulfill the concept of making Middle Plaza Mall a luxury destination.
Slated for opening in Fall of 2023, the 35,000-square-foot development called Middle Plaza was, according to the Stephen Silver-issued press release, the brainchild of Stephen his son Jared Silver, along with the late real estate mogul John Arrillaga Sr. and in partnership with Stanford University—as they sought to create a new cultural high-end hub in this leading technology city where the zip codes it serves are top-level affluent.
Naturally, Stephen Silver Fine Jewelry will take prime positioning in the three-level mall, with a huge Stephen Silver store on the ground floor that will include luxury jewelry and top-brand timepieces. Additionally, the plan is to open and operate (in partnership with certain brands) mono-brand stores. These will include — on the ground floor – six or seven boutiques, including a new Bulgari boutique, an independent watchmaker MB&F store, H. Moser & Cie, Roger Dubuis and others soon to me announced.
On the second floor, a 4,000-square-foot indoor/outdoor apartment styled showroom will house another selection of watch and jewelry brands, including Messika, Hermes, Greubel Forsey, Urwerk, Laurent Ferrier, Bovet, Ressence, Louis Erard, Arnold & Son and more. The third level of the town-house style building, the penthouse, will house the Stephen Silver high jewelry salon, and the Stephen Silver headquarters and main offices that are relocating to the complex.
The destination is not just for upscale shopping, where other luxury brands will lease spaces, but also for fine dining in multiple restaurants. In fact, Ayesha Thapar’s newest culinary experience, Eylan, an encore to her Michelin-star Cal-Indian fusion restaurant Ettan in Palo Alto, CA, has already signed a lease. Stephen Silver expects many more big names to join the lineup.
To assist with the interior of the building ,Jared Silver turned to architect Jon de la Cruz to develop different experiences on each of the three floors.